Industry and Competitive Analysis
Autor: nenden dea • February 25, 2016 • Coursework • 473 Words (2 Pages) • 942 Views
Industry and Competitive Analysis (ICA)
Prof. Tri Widodo, Ph.D.
Faculty of Economics and Business
Universitas Gadjah Mada
Contact Information:
Email: triwidodo@feb.ugm.ac.id
Description:
This course discusses economic principles that are essential to analyze competitiveness and market. In the last thirty years, the use of formal economic analysis, especially game theory, has changed the understanding of firm decisions and industry dynamics. This course covers discussions on economies of scale, horizontal and vertical boundaries, transaction-cost economics, competitive advantage, oligopoly theory, entry-exit, strategic positioning, commitment, incentive innovation, and internal organization.
Class Format:
We will spend roughly 60 percent of class time on discussions/presentations and 40 percent on lectures. The goal of the lectures is to explain economic concepts and summarize the discussion of particular cases. Question during the lectures are welcome and expected.
Grading:
- Midterm exam: 30%
The midterm is based on the theoretical tools and case insights from the first half of the course. The best preparation for the exam is to review the ideas from the cases and lectures. The exam will be closed books, but you might bring in a single sheet (A4) of notes with any formulas, definitions, graphs, etc.
- Final exam:30%
The final exam will be similar to the midterm. The exam will emphasize the materials of the second half of the course (Topic 14 is not included). The exam will be closed books, but you may bring in a single sheet (A4) of notes with any formulas, definitions, graphs, etc.
- Discussion/Presentation/Assignment: 40%
- Individual : 20%
- Group : 20%
Topic:
- Introduction
- The Horizontal Boundaries of the Firms (Ch 2)
- The Vertical Boundaries of the Firm (Ch 3)
- Integration and its Alternatives (Ch 4)
- Competitors and Competition (Ch 5)
- Entry and Exit (Ch 6)
- Dynamics: Competing across Time (Ch 7)
- Industry Analysis (Ch 8)
- Strategic Positioning for Competitive Advantage (Ch 9)
- Information and Value Creation (Ch 10)
- Sustaining Competitive Advantage (Ch 11)
- International Organization (3 sub-topic for Big Group Discussion) (Ch 12, 13 and 14)
Discussion/Presentation: Group
There are two kinds of groups: small groups (consisting of 2-3 students) and big groups (consisting of 5-6 students). The small group is for discussing the Topics 2-13 and the big one is for discussing the Topic 14 (there are 3 big groups).
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