The Strategies for Gaining Competitive Advantage

The strategies for gaining competitive advantage would be the marketing information systems are the most effective. According to Bidgoli (2012), “MKIS supports analyzing market share, sales, and sales personnel, sales forecasting, price and cost analysis of items sold” (p. 12). This is more effective then the rest because they are able to analyze their sales and make sure that they are have the best prices on the market. If a company doesn’t have the best lowest price on the market then the companies that have this advantage would take over the market. A lot of customers love low prices. A company can use marketing information systems as a competitive advantage for organization. The company can use marking information’s system to gain competitive advantage over other companies by strengthen customer relationships, it can reduce perceived risk, can facilitate cross-selling, can establish switching costs, can establish profitability of customers, can create barriers to entry, and can retain customers (Colgate, 1998, p. 3).

Also, the least effective would be logistics information system. According to Bidgoli (2012), “It is designed to reduce the cost of transporting materials while maintain safe and reliable delivery”. I believe as long as companies have new vehicles and make sure they keep the maintenance up to date on the vehicles. Then the companies should not have to focus on this being a competitive advantage for them with other companies. According to Bardi (1994), “The LIS employed by a company determines the efficiency and competitiveness of the company in the marketplace. The ability to optimize logistics costs and service levels is affected by the LIS (p. 1). I would say that logistics information system is a less important when it comes to competitive advantage.

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