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Men's Grooming Habits Analysis in Emerging Markets - an Opportunity for Beauty Industry in Men Beauty Products

Autor:   •  August 21, 2016  •  Research Paper  •  4,361 Words (18 Pages)  •  919 Views

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EPGP 08

Project Report on

MEN'S GROOMING HABITS ANALYSIS IN EMERGING MARKETS - AN OPPORTUNITY FOR BEAUTY INDUSTRY IN MEN BEAUTY PRODUCTS

Under the Mentorship of Professor Joshy Joseph

Submitted By

Roll No.

Name

EPGP-08-004

Amit Kumar Singh

EPGP-08-005

Amritanshu Gunjan Sinha

EPGP-08-017

Bebi Negi

EPGP-08-099

Shailesh Kumar Tiwari

EPGP-08-086

Roshan Sahebrao Patil

EPGP-08-093

Santosh Kumar Singh

EPGP-08-116

Sumeet Verma

EPGP-08-121

Tarun Rajput

EPGP-08-129

Vikas Kalia

EPGP-08-133

Vineet Nishant


Acknowledgement

This Project involved the collection and analysis of the information from various leading e-Portal, magazine and interviews of industry experts.

We would like to express our gratitude to Prof. Joshy Joseph for giving us opportunity to work on this project. This project took us deep inside the topic and helped to understand various concepts, facts related to industry.

We would like to acknowledge the help that we received from IIM Library. Resources available from various websites, including Digital Agencies & online portal like consumerpsychologist.com & onlinelibrary.wiley.com other agencies helped to carry out this project. We thank all of them from the bottom of our heart.

Also we would like to thank all the people related to this project and IIM Kozhikode. Without their help this would not have been possible.


Contents

Introduction        

The Indian Cosmetic Market        

Research Objective  [pic 2][pic 3][pic 4][pic 5]        

Research Hypothesis        

Research Methodology        

Sample size and Population        

Instrument        

Questionnaire Preparation and Monitoring responses:        

Research Questionnaire        

Survey Data Results        

Survey Response Analysis        

...

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