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Madonna Case Analysis

Autor:   •  November 2, 2015  •  Essay  •  717 Words (3 Pages)  •  747 Views

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Madonna Case Analysis

Madonna achieved her success and mogul status by setting long term goals for her career, and then achieving those goals by identifying the strengths, weaknesses, opportunities, and threats that she may face during her career. Madonna analyzed her findings and developed a strategy to capitalize in a way that would provide her with the most success. The execution of that strategy allowed Madonna to become one of the world's leading female entertainers for over two decades. Madonna made her strategy successful by having consistent goals, understanding how the competitive entertainment environment could be a threat, capitalizing on her strength to self promote, and opportunity of staying current with emerging entertainment trends (Grant, 2013).

Synopsis of the Case

Madonna began her career at the age of 19. Madonna withdrew from the University of Michigan in the summer of 1978 and moved to New York City to pursue her long term goal of ruling the entertainment world (Grant, 2013). Five years later, Madonna landed a record deal, with which she sold ten million copies of her self-titled album. Madonna's strategy of capitalizing on the opportunity to stay current with the emerging entertainment trends has enabled her to sell over 300 million albums.

Relevant Factual Information about the Problem or Decision the Organization Faced

At the age of fifty four, Madonna is considered "the world's top-earning female entertainer and the most successful female recording artist of all times (Grant, 2013). However, as new and younger artists continue to break into the entertainment environment, and make it more competitive, Madonna is continuing to age. The problem Madonna would face is being able to continue to stay current with the emerging entertainment trends, both mentally and physically.

Explanation of Relevant Concepts, Theories and Applications Derived from Course Materials

In order to keep up with the competitive entertainment world, Madonna continuously changes her physical appearance as well her live performers. The SWOT Analysis was clearly utilized because Madonna was aware of her weaknesses and capitalized on her strengths. Madonna was well aware of what changes needed to be made just as McDonald’s when they rode the baby-boomer trend in the 1960s. McDonald’s capitalized by swelling their ranks with teenagers and the rising female labor force, and supplying a fast and inexpensive menu (Mourdoukoutas, 2012).




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