Estephe Competitive Analysis
Autor: Abigail18 • October 10, 2015 • Research Paper • 2,134 Words (9 Pages) • 949 Views
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TO: Marketing Director
FROM: Marketing Executive
DATE: August X, 2015
WORD COUNT: XXX words
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EXECUTIVE SUMMARY ……………………………………………...............................................2
1. INTRODUCTION …………………………………………………................................................2
2. COMPETITIVE ANALYSIS KEY FINDINGS ..........................................................................3
2.1. SUPERCOMM ONLINE OFFERING ..............................…………………………………........4
3. CREATION OF 12 MONTHS’ DIGITAL MARKETING PLAN.................................................5
4. RECOMMENDATIONS ...........................................................................................................6
5. REFERENCES ........................................................................................................................8
6. BIBLIOGRAPHY .....................................................................................................................9
7. APPENDICES–(7.1 to 7.4) …………………………………...............................................10-16
7.1. DIGITAL MARKETING ACTIVITIES ANALYSIS OF ESTEPHE’S FIVE KEY COMPETITORS .10
7.2. FOCUSED ANALYSIS OF SUPERCOMM’S ONLINE STRATEGY ……………………………….
7.3. ESTEPHE CURRENT POSITION COMPARED WITH MAIN FIVE COMPETITORS
7.4. COMPARING SUPERCOMM & ESTEPHE TARGET CUSTOMER PROFILES
TABLE OF FIGURES
Figure 1- Main competitors versus Estephe digital analysis overview ......................................,3
Figure 2- Gantt Chart “12 months digital marketing plan for Estephe.ch ...................................5
Figure 3- Calendar of relevant Education events .......................................................................6
Figure 4- Digital Marketing activities analysis of 5 main competitors ..................................10-11
Figure 5- Supercomm.ch 7Ps analysis ……………………........................................................12
Figure 6- Estephe current digital position analysis ...................................................................13
Figure 7- Creation of buyer personas – Estephe vs. Supercomm ………………………………14
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