Diorama Perfumes
Autor: Laghavi Mengde • March 21, 2016 • Presentation or Speech • 266 Words (2 Pages) • 786 Views
MARKETING STRATEGY
DIORAMA
PERFUMES
“OUR MOMENT”
BRAND NAME:
DIORAMA PERFUMES
“ OUR MOMENT ”
TAG LINE:
“NOTHING IS MORE MEMORABLE THEN A FRAGRANCE”
SEGMENTATION DEFINED
ULTIMATE COSUMER IS WOMEN (AGE 20-40).
SEGMENTED REGION IS URBAN AREA/METRO CITIES.
THE INCOME GROUP IS HIGH CLASS.
PRODUCT MIX
DIORAMA Perfumes is available in 3 fragrances:
Fragrance 1 (Color: Purple)
Fragrance 2 (Color: Pink)
Fragrance 3 (Color: Red)
Product has a Mild Sweet Fragrance Suitable for Teenagers, Office women and Socially working Women .
Classy crystal bottle with crown shaped bottle cap.
Brand name is engraved to give luxurious look.
THE PRODUCT IS MADE FROM 100% ORGANIC AND NATURAL MATERIALS.
All the 3 fragrances will be available in 50ml,100ml & 250ml bottles.
PRICE MIX
SINCE THE PRODUCT IS MADE FROM 100% ORGANIC AND NATURAL SUBSTANCES.
IT IS A LIMITED EDITION PRODUCT.
As it is a premium segment product the pricing can be between:
Rs.
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