Negotiation Practice Planning
Autor: yb25 • October 6, 2014 • Essay • 458 Words (2 Pages) • 1,552 Views
Negotiation Planning Paper Example:
BATNA: If I am not able to close a deal for Moms.com my BATNA would be to license a different show from another producer. The value of this show would be $3M which is significantly less than Moms.com. In addition, if I were to license a different show it probably wouldn’t increase my station’s audience share as much either.
Reservation Price: My reservation price for this negotiation will be $60k per episode. The reason why is because even if I pay $60k per episode Moms.com should still end up being profitable for my station.
Goal: From my research I know that the lowest price that I can anticipate purchasing the license for is $30k per episode. As a result, my goal will be $30k per episode, and even payment distribution over 5 years, and the right to air each episode eight times.
What are your sources of power? In this negotiation I believe that one of my primary sources of power is that my station has not purchased the rights to any show in 3 years. As a result, vendors of shows like HOLLYVILLE will know that we will be in the market for more shows during the next few years and they will want to build a relationship with my station increase the chance that we will license from them again in the future.
BATNA: If I am not able to close a deal for Moms.com my BATNA would be to license a different show from another producer. The value of this show would be $3M which is significantly less than Moms.com. In addition, if I were to license a different show it probably wouldn’t increase my station’s audience share as much either.
Reservation Price: My reservation price for this negotiation will be $60k per episode. The reason why is because even if I pay $60k per episode Moms.com should still end up being profitable for my station.
Goal: From my research I know that the lowest price that
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