Whole Food Case

Whole Foods

1. Out of all the five generic competitive strategies whole foods definitely uses the best-cost provider strategy. The main objective of what they are trying to do here is to give their customers more value for their money. The cost of making these products runs between 25 to 75 percent more the conventionally grown items, so in other words the cost is going to be little higher then supermarkets. This lets it be known that the company wants to get in the customer's mindset that their product had good to excellent attributes. Making people believe and know that the food is healthier and is better on them will make them pay that little extra toward the product. However, consumers who are priced sensitive are going to be opposite of this because they want to look for the cheap price and that's it. The customers believe they are saving money, but are they getting the healthiest and cleanest foods? They would rather shop at a store whose strategy is focused low-cost rather than the strategy whole food uses. But what is known in today's world you pay for what you get, so yes you may be paying a little bit more.

2. Whole foods has long been accepted as an ground-breaking company with quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly-regarded employment practices. To implement these best-cost provider strategy Whole Foods has to be able to show what they are able to do and let the customer know what they bring to the table. For starters, they practically created the modern market for organic foods single-handedly. Organics would likely still be hard to find and a lot more expensive were it not for their efforts. So from the get go whole foods has done plenty of good starting out. They want to be able to sell the highest quality of organic and natural products available. Also, showing that the stores are focused on a team-based management lets it be known with teamwork things will get done. Another thing which is very major is

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