Value Drivers

Value drivers are things that increase the value of a product or service by improving the perception of the item and essentially providing a competitive advantage. Value drivers can come in many forms such as cutting-edge technology, brand recognition, or satisfied customers.

A few things that are discriminating factors for me would be the following:

Hard drive/Ram memory

Processor’s speed

Software

Who makes the computer?

Company’s history of producing quality product

Technology

Laptop vs. Desktop which one fits your purpose

Highest reviews on the computer

Best technical specs

CD-RW drives

Connections

Warranty

Return/Refunds

These are just a few discriminating factors that I would consider. Value drivers should be used in everything that you buy. They should be considered when you may potentially purchase something. Overall customer satisfaction is always essential.

I believe that motivated people will sell more and service customers more efficiently. People who are motivated have a greater commitment to achieving management's objectives by improving their personal performance. Giving time off and awards are all effective motivators. The challenge is develop an incentive program that will produce the right behavior. Sales reps may response differently to forms of incentives. Sales managers must produce sales incentives that meet long term and short term goals of profitability.

The Mary K Company

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