Topshop Strategic Planning

Introduction

Topshop one of the world’s most internationally recognized fashion design talent schemes. Its part of the Arcadia Group, which owns a number of other retail outlets , and it seems to be the single biggest supporter of emerging design talent in the UK. Arcadia Group ones over than 500 stores in more than 30 markets, supporting franchisees international.

Market research

Retail Analysis

Topshop, over the years built a strong bond with industry insiders to support their fight to maintain the perfect quality in low cost. Despite the recession influenced the markets all over the world, topshop remained a high level multinational clothes retailer. The fact that Topshop over the years become much more than a ‘’style setter’’ by approaching charities as well as sponsoring their work at London Fashion Week they where highlighted again in the top. Also Topshop with it the Healthy economic movements that it make managed to expand other the last years in a constant way. Moreover the fact that Topshop is part of the Arcadia Group helped her to reveal its products in various different spaces.

Marketing development

All the high street brands, not only these that are on the costumers heart, but also the brands that are not so high on the costumers preferences have the possibility, with smart moves could emerge. The need of affordable prices is what the costumers are looking for. In general all the street brands could be developed on the future.

Growth Evaluation

High street is trying to understand the costumers needs as well as to understand and follow the world changes in the best possible way.

Company overview

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