The Great out Doors
Autor: Shell Needed • December 11, 2016 • Business Plan • 5,677 Words (23 Pages) • 666 Views
[pic 1]
Executive Summary
Mission Statement
To set ourselves apart from the competition by making customer satisfaction the number one priority and to provide customer service that is quick, responsive, informed and respectful. Our mission is to remain a top leader among our competitors and enrich our customer’s lives, beyond selling apparel. Our goal is to reinvest our profits to increase our employee approval, while providing a firm return to stakeholders.
Vision Statement
We want the customer’s shopping experience to be a positive one, so that they become loyal customers. The Great Outdoors will be driven to become one of the most valued and chosen workplace mail order clothing company in the area. Our dedication is to operate with enthusiasm to give the best customer experience from start to finish.
SWOT ANALYSIS
Strengths
| Weaknesses
|
Opportunities
| Threats
|
Company Information
The Great Out Doors was founded in 1976 by Marshell Greer, the company’s CEO, President, Amara Washington, Chief Financial Officer, Bryenna Walker, Lamara Washington, CFO, and Bohdan Williams, Chief Technology Officer. There is a total of 500 employees and increasing. We are located in a large office/ distribution center on Port Washington Rd, in Glendale, WI off interstate 43. This location’s high volume truck traffic has proven to be convenient and accessible to employees.
...