The Dim Lighting Co Case Analysis

THE DIM LIGHTING CO. CASE ANALYSIS FORM

Name:

I.  Problems

1. Macro

1. Failure to realize company’s operating targets

1. Gamble on whether to improve existing technology or go ahead with new micro-miniaturization project

1. Micro

1. Culture resistance to change / division of beliefs

1. Lack of leadership

II. Causes

1. Managers feel Spinks is often autocratic and impatient, which possibly leads them to not believe in his new idea
2. Existing technology and ideas are becoming outdated

1. Top management reluctant to spend money on the proposed project

III. Systems affected

1. Structural – Managements inability to come up with new strategy to set forth for the new year
2. Technical – Current production line machinery needs replacement

1. Psychosocial – Some managers think Spinks is impatient leading to reluctance to believe in him, which in turn sways employee attitudes

IV. Alternatives

1. Build upon the management’s goals and vision for the company

1. Recognize the change needed for the company

1. To remain competitive, corporate culture needs to adjust to change by sharing the tools for change with them

1. Follow the goals and values of the company when multiple beliefs collide

V. Recommendations

        Take on the proposed project with capital from corporate headquarters. Create leadership that takes decisive charge into action. Spinks was hired by West and they worked hard to form a team. The company needs change in order to keep up with customers and new demands and innovation. Everything is in place to go into new ideas. Spinks who is the head of R&D has proposed an idea and it is possible he will resign if they don’t go forward with it. The company should not ruin what they have already built upon as that’s money and time wasted. The whole idea of building on a company is to be anticipative, not reactive in order to keep up with change. This is how you stay ahead of the competition, and up to date with customer’s demands. This is the opportunity to turn around the past years decline. No new idea starts with immediate payback you have to think into the future.

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