Tesla Motors
Autor: bharat koirala • October 3, 2016 • Research Paper • 723 Words (3 Pages) • 847 Views
Tesla Motors
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Tesla Motors
Tesla motor is a latest edition of Tesla motor. It was unveiled on March 31, 2016 as a compact luxury sedan that is powered electrically. The car was launched at a base price of $35,000 without considering the state and federal tax. The car has the enhanced performance that can go from 0-60 mph in just 6 seconds. With the siting capacity for 5 people, the car comes with the features like autopilot feature and super charging. The powerful batteries can take the car to 215 miles away with one charge cycle. The car is designed with 5 star safety feature.
The promotional strategy of the company is focused on increasing the sales and the acceptance rate of the product. The strategy is equally focused on creating the brand equity and positioning the product effectively among the competitors. The company presents its product as the most competitive product with cheaper price and loaded with the benefits.
The company uses automotive direct mail to reach the customers. This is proved to be very effective in inducing the purchase decision for the cars because about 75% of the potential buyers are influenced by such emails.
The company is equally focused on social media advertisement where it is reaching its customers with loaded and new messages directly. It is also using its website to promote the product where the product is displayed on the company’s homepage. It has helped the company to deliver product information to huge customer base easily, quickly and at low cost.
The company has used the advertisement tools to promote its Tesla 3 product. The company focuses on advertising the benefits of the vehicle rather than the features of the product. The advertisements are developed realistically rather than exaggerating unnecessarily.
The company uses point of sales promotion where it provides various surprises and customized offers and gifts at the showroom. The Tesla 3 car with its features are displayed strategically at the showroom as well as various parts of the cities through LED displays.
Customer referral incentive program is one of the mostly used programs where the existing customers are encouraged to bring new customers. On successful referral, the cash rewards, branded gifts and other gifts are provided to referee. The company provides the rewards to the customers even after buying the car. Such rewards and offers includes free servicing, discounts on parts, maintenance visit.
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