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Tesco E-Business

Autor:   •  July 7, 2015  •  Coursework  •  7,285 Words (30 Pages)  •  730 Views

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Table of Contents

Introduction        

Ten E-Business Rules        

        

E-CRM        

Business intelligence        

Enterprise Resource Planning (ERP)        

Electronic Supply Chain Management (e-SCM)        

E-Procurement        

Conclusion        

Journal Reflection        

By Sharon Long Yenn-Mei        

By Gan Shin Rou        

By Liew Chuan Nyen        

By Muhammad Khairul Azraei bin Haji Safri        

By Aliyah Fong        

References        

Workload Matrix        


Introduction

        Tesco is a multinational grocery and general merchandise retailer. In Malaysia, Tesco first hypermarket store opened in February 2002 in Puchong, Selangor and currently Tesco operates 46 stores. Tesco Malaysia offers a value range, its own branded range, electronic goods, the loyalty Clubcard and clothing for ladies, men’s and children’s as well for accessories.

        Recently, Tesco Malaysia launched the Grocery Home Shopping Service, where it delivers groceries ordered via the Internet to consumers; this is convenient way to access sales all year round from the comfort of their customer’s home. There will be a service charge for each delivery and online customers may choose a delivery time slot from 10 am to 10 pm daily.


Ten E-Business Rules

These ten rules are analysed towards Tesco operations as below:

Rule 1: Technology is no longer an afterthought in forming business strategy, but the actual cause and driver

With the advancement of technology, companies now days are realizing the importance of information technology for the enterprise. Therefore, if the company want to improve their competitiveness in the industry, technology should also be considered in their strategy.

Tesco is doing well in this regard. As a multinational hypermarket chains, the home staples can never be replaced, but the product is not limited to the home staples. Thus, Tesco start joining the digital entertainment industry. Tesco acquired Blinkbox that provide movies and TV streaming service in 2011, as a key to enter the digital entertainment market. Subsequently, acquire two companies that provide internet radio service and e-book platform, which is We7 and Mobcast and rebrand them as Blinkbox Music and Blinkbox Book. This is also because that Tesco has realized that the market of brick and motars is rapidly shrinking. Progress like Clubcard is also applied in order to attract more customer in new industry.

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