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Supply Chain Management of Macdonald

Autor:   •  November 1, 2012  •  Essay  •  353 Words (2 Pages)  •  1,337 Views

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McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. McDonald's is the world's largest chain of fast food restaurants, serving nearly 47 million customers visiting it per day through more than 31,000 restaurants in 119 countries worldwide. McDonald's sells various fast food items and soft drinks including hamburgers, cheeseburgers, chicken products, salads, fries, breakfast items and ice cream desserts. Many McDonald's restaurants have included a playground for children and advertising geared toward to children. Company has expansion of McDonald's into many international markets; the company has become a symbol of globalization and the spread of the American way of life. It also expanded the McDonald's menu in recent decades to include alternative meal options like salads and snack wraps in order to capitalize on growing consumer interest in health and wellness. Each McDonald's restaurants is operated by a franchisee, an affiliate or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company- operated restaurants.

McDonald's Strategy

McDonald's marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders. McDonald's strategy to develop its global workforce is designed to be aligned with and support the execution of its over- arching strategic business goal, which is "to become everyone's favorite place and way to eat". McDonald's current strategy is to further promote the image of healthy food that can be found at "New or Re- modeled McDonald's." McDonald's new strategy of presenting its restaurants as the convenient place where healthy food can be found is in line with its recent attempts to


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