Starbucks Case Analysis
Autor: Jiang Brian • March 12, 2015 • Essay • 4,390 Words (18 Pages) • 1,096 Views
Starbucks Case Analysis
Course: Business 7000
Prepared for Professor Mary Furey
Submitted by: Qian li 200906147
Xiaolun Wang 200905289
2011, July, 10
Content of Table
- Background..............................................................................................................................1
- Financial analysis....................................................................................................................1
- External business Environment Analysis................................................................................4
- Business and Corporate strategy analysis................................................................................6
- Operations and Organization Analysis....................................................................................7
- External Business Environment Future Analytical Projection................................................9
- Financial Future Analytical Projections................................................................................11
- Operations and Organization Strategy and Planning for the Future......................................14
- Background
The primary issues for Starbucks are to determine whether the Starbucks is growing in the best way, to determine whether the growth rate is overextending, and to determine how to leverage its brand and size in growing to become the worldwide coffee brand.
Starbucks is a famous speciality coffee producer in the world. There are two categories of coffee industries in the market, one is basic coffee industry, the other is speciality coffee industry. The growing rate of speciality coffee is 15% per year and the competition is drastic in this industry.
This strategic situation analysis and planning of Starbucks is primarily based on the SSAP method which has 11 analysing steps. In this case, this report focuses on the step 1, 2, 3, 4, 5, 8, and 11.
- Financial Analysis
The financial analysis for Starbucks will from four perspectives, which are liquidity Ratio, leverage ratio, activity ratio, and profitability.
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