Questions to Toy Vendors

Questions to toy vendors

1) Which type of toy has a steady or increase growth rate of sale ? Why ?

2) What type of toys are least preferred and why ?

3) Do native Mysore people or tourists contribute maximum toy sale ?

4) Who influences the buyer for to buy a particular toy ?

5) Who actually decides on the toy purchase ?

6) When does the maximum , minimum and steady sale of toys happen in a year ?

7) What is the maximum and minimum amount people spend on toys ?

8) What are the reasons other than the price that makes a customer to buy or not buy a toy ?

Possible inference from the survey

Response for the above questionnaire will help in :

 Understanding the buying behaviour of customers in Mysore

 Eliminating the ideas that are generally not much attractive to customers or that doesn’t have any potential demand in the market

 Brining in new idea or modifying the existing ideas taken into consideration

 Understanding the possible scope for each idea in Mysore market

 Dropping ideas that would not work well and taking the potentially good ideas to next stage

The management of VC developed the machinery and method of processing its product on a trial and error basis. The first product offered was not deemed satisfactory by the management and was withdrawn from the market. Not until 1961, was the company satisfied with the product’s quality and with its processing equipment, which when perfected, could produce on a one-shift basis, 500 cases a month, each case consisting of 36 tins of 550g each. White oats of the finest quality were imported from Australia under government licence, since Indian grown oats of the required characteristics were not available.

*Prepared by Neil H. Borden. The case was made possible by the cooperation of the Small Industries Extension Training Institute, Hyderabad.

Reproduced from Marketing Environment, Concepts and Cases, Subhash C. Mehta, 1982, Tata McGraw-Hill Publishing Company Limited, New Delhi for class discussion only.

The perfected product was submitted for testing to consumers and was rated by them as equal to, or better than, the competing product. The management had applied for permission to use the mark of the Indian Standards Institution (ISI) and learned that the product and its processing measured up to the required standards.

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