Operations Management
Autor: Dhavalchevli • October 29, 2017 • Course Note • 3,699 Words (15 Pages) • 599 Views
Business Strategy: To be the world leader in the designing, manufacturing and supply of steam turbine and generators by providing quality product to the customers, on-time delivery and meeting customers expectations, thereby contributing to the growth of the nation.
Functional strategy: There are different functional strategies as mentioned under:
- Production strategy, 2. Marketing strategy, 3. R&D Strategy, 4. HRM strategy
5.Information management strategy, 6. Financial strategy, 7.Logistics strategy
Business Strategy of Zara:
“Give Customers what they want and get it to them faster than anyone else”
Deliver clothes similar to luxury brands at much lower price. Speed and responsiveness are more important then cost.
Fast fashion industry:
Short life cycle – their product is often short lived.; High volatility – demand is rarely stable
Low predictability – difficult to predict future demand
Target customers:
Highly trendy and fashionable; Low to middle income group; Customers aged between 18 to 40.
Supply Chain strategy, in uncertainty framework
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The uncertainty framework describes 2 uncertainties of a product “Supply and demand”
Under this framework, Zara falls under Innovative product. It should have responsive supply chain strategy to meet volatile, quick customer demand.
Parameters of Competition in our business | ||||||||||||
Sr No. | Parameters | Weightage | ||||||||||
1 | Price | OW | OW | Order winners | ||||||||
2 | Certification | Q | Q | Qualifiers | ||||||||
3 | Quality | Order losing sensitive criteria | ||||||||||
4 | Delivery speed | 30 | ||||||||||
5 | Overhauling (after sales service) | 30 | ||||||||||
6 | Heat rate of turbine (Operational efficiency) | |||||||||||
7 | Product design | |||||||||||
8 | Visual aperance of job | 20 | ||||||||||
9 | No of units previously supplied | 20 | ||||||||||
100 | ||||||||||||
Comment | ||||||||||||
Sr No. | Parameters | Comment | ||||||||||
1 | Price | ● The process is reviewed for every project to remove idle time which ultimately reduces the cost and helps us to maintain lower price of our product. | ||||||||||
2 | Certification | ● We have following ISO certifications which is the bare minimum requirement for manufacturing company like ours: | ||||||||||
3 | Quality | ● Japanese are known for their quality products. We have imbibed their systems, processes and practices in our Indian factory. | ||||||||||
4 | On time delivery | ● It is very critical to meet the delivery schedule of the turbine to match the site erection schedule | ||||||||||
5 | Overhauling (after sales service) | ● We have a separate department called TAS (Technical advisory services) to meet the after sales services of the customer which includes overhauling, maintenance or breakdown due to any reasons | ||||||||||
6 | Heat rate of turbine (Operational efficiency) | ● This is a very crucial factor of turbine | ||||||||||
7 | Product design | ● We have different ranges of the products as mentioned above. | ||||||||||
8 | Visual apperance of job | ● It is a part of the Quality control. | ||||||||||
9 | No of units previously supplied | ● There are some customers like NTPC who has the criteria that the design should be proven and we must have similar designs in the working condition. So it forms an important criteria. |
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