Marsh and McLennan Companies Case Study
Autor: MVieira2 • December 1, 2015 • Case Study • 3,264 Words (14 Pages) • 815 Views
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Marsh and McLennan Companies
Style Guide Research Report 2013
-From Biz Pro Consulting-
(Shin Paino, Steve Botteicher, Matt Vieira)
Table of Contents
- Marsh & McLennan Company Overview 2
- Section 1
Current Trends in Business Writing 3
- Section 2
Comparing with Other Corporate Style Guides 5
- Section 3
Application of Plain Language 8
Marsh & McLennan Company Overview
Marsh & McLennan Companies (MMC) is known as an “Insurance Middleman” or broker. They were founded in 1871 and have grown globally since. They hold offices in over 100 countries and employ over 54,000 worldwide.
They have had their share of ups and downs. They lost over 300 employees and contractors on September 11th. They also have had numerous legal actions against them involving price fixing and fraud.
Marsh is a global leader in insurance and consulting. Gross sales exceeded over 11.5 billion dollars in 2011. According to www.mmc.com [1] “NEW YORK--(BUSINESS WIRE)--Jan. 16, 2013-- The Board of Directors of Marsh & McLennan Companies, Inc. (NYSE: MMC), a global professional services firm providing advice in risk, strategy and human capital, today declared a quarterly dividend of $.23 per share on outstanding common stock, payable on February 15, 2013 to shareholders of record on January 28, 2013.”
The firm also acquired 38 businesses from 2008 – 2011. They have restructured due to economic and legal reasons. They continue to be one of the Fortune 500 companies in the United States.
Section 1
Current Trends in Business Writing
Businesses must be precise and direct when creating a style guide for their company. They must be aware of the different types of communication that go beyond email or internal memorandums. Currently business is conducted globally, without walls or barriers. Although you can still walk to a market, or drive to a “Big Box Store” you can also do ecommerce with someone from China.
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