Marketing Audit Checklist of Questions
Autor: Sa Ba • June 4, 2015 • Term Paper • 1,258 Words (6 Pages) • 1,119 Views
MANAGEMENT AUDIT CHECKLIST OF QUESTIONS
- Does the firm use strategic management concept?
Yes the firm use strategic management concept.
- Are company objectives and goals measureable and well communicated?
Yes every year company goals and objectives are measureable and well communicated.
- Do managers at all hierarchical levels plan effectively?
Yes managers do all hierarchical levels plan effectively and properly.
- Do managers delegate authority well?
Yes supply chain chart give authority to all people in the organization.
- Is the organization’s structure appropriate?
Yes the organization structure is appropriate.
- Are job descriptions and job specifications clear?
Yes job descriptions and job specifications are clear and in written form.
- Is employee morale high?
Yes employee morale is high because the company give incentives, bonus and other increments to their employees.
- Are employee turnover and absenteeism low?
Yes employee turnover and absenteeism rate is low because all employees do work properly in a efficient way.
- Are organizational rewards and control mechanism effective?
Yes organizational reward and control mechanism are effective.
MARKETING AUDIT CHECKLIST OF QUESTIONS:
1: Are market segmented effectively?
Yes our market segmented effectively because we identify each class high, lower, elite class, middle.our product is not just for any specific class but this product is for any person it does not to which class it belongs.
2: Is the organization positioned well among competitors?
Yes we positioned our product from our competitors through our tagline which is ‘open happiness’. This creates a separate or distinguish image on the minds of our customers.
3: Has the firm’s market share been increasing?
Yes our firm market share has been increasing by 10%.
4: Are present channels of distribution reliable and cost effective?
Yes our present channels of distribution are reliable.
5: Does the firm have an effective sales organization?
Our company maintain the quality of product. We increase our sale though distribution channels computerize invoice. And our vendor promotes it in the market.
6: Does the firm conduct market research?
Every year through reliable research data collected we manage our sales on a statistically basis.
7: Are product quality and customer service good?
Yes our company offer best quality to its customer. Customers are satisfied from quality and our customer service is also good. We don’t have any complain from customer side.
8: Are the firm’s product and services priced appropriately?
We don’t charge very high price for our product. We have set reasonable price for our product that every person could buy it easily.
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