Market Assessment - Fictional Hr Consulting Firm

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• In short, the project is to create a communications campaign. This can be a television (e.g., video) advertisement, a storyboard for a campaign, some mock print ads, or some combination of the above. Since (as I will discuss in the relevant class sessions) an advertisement and/or an advertising campaign should be the embodiment of a firm’s strategy, it will be necessary to develop the strategy first, with the advertising telling the story of the strategy. You will be judged on the basis of how well the strategy is developed; how well the communication execution tells the story of the strategy, i.e., the connection between the two; and on the creativity and completeness of the package presented.

Idea #1 – Sherpa

Prior to joining Samsung, I had my own consulting firm working with start-ups and early stage companies to build HR strategies to enable them to grow. In my new role, we have a portfolio of companies that we invest in, but provide no value added services to. I miss what I was doing before and am exploring the possibility of going back on my own, here in Silicon Valley where I live, working directly with startups, or VCs/CVCs on their broader portfolios.

The Why?

Start-ups have limited cash and need to dedicate their headcount and early stage money towards building their product, however they also need to recruit strong tech experts and build a strong infrastructure that will retain employees in a highly competitive market. VCs/CVCs want to increase their likelihood of favorable returns on their investments in start-ups and will pay for value added services (recruiting, HR strategy, finance, marketing, legal) to guide these companies, and do the heavy lifting for them.

Idea #2 – Samsung Pay

We bought a company and then integrated their technology into our mobile phones to become the infrastructure for a product we call Samsung Pay, a mobile payments/eCommerce platform. It has tough competition with Apple Pay, Google Pay, etc. plus the PR challenges of a product recall last summer.

The Why?

Our mobile phones have become not only communication tools, they have become our mobile photo albums, mobile calendars, and now our mobile wallets. This technology replaces many other devices and convenience factors like mobile payments create even greater dependence.

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