Loctite Corporation
Autor: antoni • April 10, 2011 • Case Study • 471 Words (2 Pages) • 2,131 Views
Loctite Corporation
September 1978 – Fox has to decided whether to recommend full scale launch of the Bond-A-Matic in early 1979
What marketing strategy to employ
IPG – adhesives – industrial customers in United States and Canada – Original equipment manufacturers(OEM's) and MRO's (Maintenance, Repair & Overhaul)
IPG accounted for 25% sales
Responsible for companies R&D
Woodhill Permatex Group – seals – Do-it-yourself - north America – 70000 retail outlets – Duro product line and super glue – second highest market share – customer instant adhesives
Permatex line of gasketing and adhesive products designed for automobile after market thru 20000 wholesalers and jobbers to 80000 professional mechanics
Loctite international – 41% sales – serviced industrial and consumers markets out side north America
September 1978 – Fox has to decided whether to recommend full scale launch of the Bond-A-Matic in early 1979
What marketing strategy to employ
IPG – adhesives – industrial customers in United States and Canada – Original equipment manufacturers(OEM's) and MRO's (Maintenance, Repair & Overhaul)
IPG accounted for 25% sales
Responsible for companies R&D
Woodhill Permatex Group – seals – Do-it-yourself - north America – 70000 retail outlets – Duro product line and super glue – second highest market share – customer instant adhesives
Permatex line of gasketing and adhesive products designed for automobile after market thru 20000 wholesalers and jobbers to 80000 professional mechanics
Loctite international – 41% sales – serviced industrial and consumers markets
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