Lindt Ice Cream Entering Chinese Market

Background Analysis and Project Narrative For Lindt & Sprüngli AG[pic 1]

Founded in 1899, Lindt & Sprüngli AG, referred to as Lindt in this report, is headquartered in Klichberg, Switzerland. Lindt operates in seven different markets; Europe, North and South America, Africa, Middle East, Asia and Australia.

Lindt’s products vary from chocolate bars, pralines, connoisseurs, seasonal confectioneries, liqueurs and ice cream. The company runs its product line under the four brands of Lindor, Hello, Excellence and Toursitik.

Lindt owns eight factories throughout the Western continents, six of them being located in Central Europe and two in the United States of America. Within Europe, Lindt owns three subsidiaries: Caffarel (Italy) and Hofbauer & Küfferle (Austria). In the US, Lindt manufactures through its two subsidiaries Russel Stover Candies and Ghirardelli.

??? The company’s customer base mainly includes distributors.

2014 sales were CHF 3.386 billion with a growth of 17.4% compared to 2013 and 

Current Product Offering

Lindt is currently offering Ice cream in several cafés throughout Australia and US and is made using exquisite Lindt chocolate.

(Due to the project’s objectives, no other product details are being provided in this section).

LINDT ICE CREAM

Cookies and Cream                                Raspberry White Chocolate

Chocolate Chip Hazelnut                        Vanilla White Chocolate  

Lindt Excellence 70% Dark Chocolate    

SINGLE SCOOP 6.00?                        DOUBLE SCOOP 8.00

LINDT CHOCOLATE SUNDAE                14.50

Vanilla white chocolate ice cream with brownie pieces, chocolate fudge sauce and Chantilly cream, topped with dark and white chocolate shavings.

Project Overview

Based on the company’s successful launch of Lindt Ice Cream in Australia (source) and the USA, the firm now wants to capture the Asian market with a new Lindt product line by selling deep-frozen boxed Lindt Ice Cream in large supermarket chains.

Lindt has recognized the increasing demand for ice cream within the Chinese market, with China being the world’s biggest ice cream market in 2015 source. By undertaking this project and bringing the latest flavors to Shanghai, Lindt will be able to expand and penetrate the market, maintain competitive advantages and spread their overall brand identity and recognition.

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