Lecture Mo Trianing
Autor: bigmo • October 10, 2013 • Essay • 712 Words (3 Pages) • 871 Views
Case 1: Elektra Products
Introduction:
Elektra products are suffering many problems including that there is no proper communication between each department and the top level management. Each manager has a different view of the future of the business. Recently when there was a meeting with all the top level managers the CEO had to leave half way through to go to a very important meeting, after he left there was a lot of different views from each department heads which lead to disaster in the company. There seems to be a lack of innovation within the business, and they have not come up with a new idea for a long time.
The Problem:
Each department head has a different view of where the business should be heading and what they should be doing. There is a lack of innovation ideas and communication within each department.
SWOT Analysis:
Strengths
• The CEO is willing to change and is open to new ideas. This is a strength because he motivated as a leader and it is important for the leader to have a high moral to motivate others.
• Some of the managers worked hard to come up with new ideas. This is a strength because managers working towards the aim of the business and coming up with new ideas which necessary for the growth of the business.
Weaknesses
• There is a lack of co-operation and communication between departments and employees as well. This is a big weakness because communication between departments and employees is key to success of any organization.
• Few of the employees aren’t willing to adapt changes and trends which are necessary for the growth of the business. If the employees are being stubborn and doesn’t adapt to environmental changes so this will cause a downfall for the business.
• The business lacks innovation and due to this they are facing competition in the market.
Opportunities
• The company needs or should launch a new range of products if they want to compete with competition in the market. This is opportunity since it will help the business move forward and gain a market share. They need to do a complete analysis of their competitor’s
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