Leadership and Innovation in Etisalat Company
Autor: yatorcezekei • April 1, 2014 • Research Paper • 2,483 Words (10 Pages) • 958 Views
Leadership and Innovation in ETISALAT Company
Student’s Name
Title of Course
Instructor’s Name
December 6, 2011
Leadership and Innovation in ETISALAT Company
Introduction
Innovation is considered as one of the key to success of modernized business. Without innovation, companies and organizations are outcompeted in the highly competitive global market making them obsolete. A company has to reaming highly dynamic through constant innovation of its products and services to meet the highly changing customer needs and demands. Innovation is considered as a process by which small, large, incremental or radical changes are made to products and services of a company to yield value-added products and services that meet customer needs (Davila, Epstein, and Shelton, 2006, p.104). Innovation is promoted through various means including patenting of intellectual properties, investments on human capital and modern technology.
Intellectual property is described as unique, value-adding creations of human intellect derived from human ingenuity, inventiveness and creativity (Thomke, 2003, p.99). This paper will analyze innovation at a United Arab Emirates based telecommunication company, Etisalat. It will explore sources and processes of company’s innovation as well as the design of innovative processes. Also, it will evaluate what is required to facilitate innovation in an organization, and the benefits of intellectual property in promoting innovation.
Company History
Etisalat is described as one of the world’s largest telecommunication companies. It is the largest telecommunication operator in the Arab world. It is headquartered is in United Arab Emirates. Etisalat is operational in more than eighteen countries around the globe, including countries in the Middle East, Asia and Africa. The company serves more than seventy four million customers. Also, Etisalat as points of presence (PoP) in London, New York, Frankfurt, Singapore, Amsterdam and Paris, making it provide a global reach (Thomke, 2003, p.110). In addition to being the main telecom service provider in United Arab Emirates, Etisalat has undergone immense expansion into management and operation of other telecom companies in many other countries including Pakistan, Nigeria, Afghanistan, Tanzania, Gabon, Ivory Coast, and Indonesia among many others (Miller and Davis, 2000, p. 78). Etisalat has a share in Sudan’s ‘Sudatel’ Inida, Q-tel of Qatar as well as the Thuraya, a satellite service provider.
This company has grown to become a key telecommunication player in the region.
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