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Krs - Survival of a Small Cleaning Company

Autor:   •  May 4, 2018  •  Case Study  •  3,505 Words (15 Pages)  •  511 Views

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BAC4674 INTEGRATED CASE STUDY

Trimester 3, 2017/2018

Group 4 (Case 2)

KRS: Survival of a small cleaning company

Submission date: 07.05.2018

Facilitator: Sir Ramaiyer Subramanian

Prepared by:

No

Name

Student ID

Contribution %

Signature

4

CHONG JIN YIN

1132701049

16.66

10

HONG ZHIN SUAN

1141123229

16.66

12

KENNY ONG TA KEONG

1132702344

16.66

16

MOK ZHI XING

1141124143

16.66

22

TAN LI SHYAN

1132700421

16.66

29

YEW KOK BENG

1141123378

16.66

TOTAL

100%

Declaration by group leader

(This section is to be filled in the student’s own handwriting.)

I hereby declare that all group members’ names are correctly included in the above section. I hold a copy of this assignment which I can produce if the original is lost or damaged. I certify that no part of this assignment has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.

Group leader’s signature        : _____________________________

Group leader’s name                : _____________________________

Group leader’s student ID        : _____________________________

Date                                : _____________________________

Table of contents

  1. The new business model                                                                3
  2. Target customer                                                                        4
  3. Key Services                                                                        4
  4. Key features                                                                        5
  5. Channels                                                                                5-6
  6. Key partnerships                                                                        6-7
  7. Human resources                                                                        7
  8. Storage facilities                                                                        7
  9. Impact of implementation                                                         8-9
  10. Discussion questions                                                                  10
  11. Q&A                                                                             10-11

Question:

Act as a Consultant - Since 1994, there has not been any significant changes to KRS’s business model. Suggest new business model to help sustain KRS’s business in the long term.

The new business model

Key Rank Services (KRS) is a Malaysian small and medium scale business, established in 1994. It specializes in building cleaning task and lawn care. The business model has no changes since its establishment. Therefore, in this proposal, we suggest that the company can enter new market by introducing residential cleaning services. KRS can also recruit more local people to join as cleaning crews in providing this new service.

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