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Intersect Problem Solution

Autor:   •  March 8, 2011  •  Case Study  •  3,204 Words (13 Pages)  •  1,355 Views

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Problem Solution and Defense

Joyce Boyd


Problem Solution: Intersect Investments

Problem Solution and Defense

Intersect Investments is a financial services organization that has been struggling to compete against Wall Street's compelling record of success since the day of September 11, 2001. As a result of the perpetual unrest in the financial world; Intersect Investments needs to make a decision immediately in order to maintain momentum and assurance to their clients of their reliability and stability in the financial market. During the past four years Intersect Investment Financial Services has scarcely managed to survive the highs and lows of the financial market without making any drastic organizational or procedural changes. It has become quite evident that Intersect Investment Financial Services must make some chancy, yet calculated choices if it is to be competitive and regain the company's standing in the financial services industry.

The problem based solution model is used within this paper to identify the problem, goals, alternatives, risks, implement a solution and assess the risks. An additional analysis outlines the company's challenges and transitions them into opportunities.

Situation Analysis

Issue and Opportunity Identification

Intersect Investment Services, Chief Executive Officer (CEO) Frank Jeffers has finally realized the company must broaden its services and improve its customer service to survive a tumultuous climate within the financial services industry. Jeffers has identified a new direction and vision to combat these challenges. He recommends the company offers its customers an extensive product and service line, using a customer intimacy approach geared toward building long-term relationships based on trust and value. (University of Phoenix). Jeffers anticipates the company can regain Wall Street's trust by improving its brand image and establishing long term customer relationships. The company's sales and marketing group has an opportunity to realize profitability by embracing the new vision. The new vision must overcome change resistance from some senior sales and marketing executives before it becomes a reality. New Executive VP of Sales and Marketing, Janet Angelo has to develop ways to gain support from her management team and subordinates. For three consecutive years the sales team was successful in improving productivity by decreasing call times and increasing number of calls. In the most recent year the sales team has been unable to meet projected sales goals; because it has


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