Green Marketing, Consumer Satisfaction and Environmental Safety

Green Marketing, Consumer Satisfaction and Environmental Safety

Table of Contents

Introduction        

Literature Review        

Green Marketing and Sustainable Development        

Stakeholders in Green Marketing Strategy        

Customer Satisfaction and Green Marketing        

Environmental Safety        

Providing Consumer Satisfaction with Green Marketing and Environmental Safety        

Discussion        

Conclusion        

References        

Introduction

Over the past decade, consumers on environmental issues have become more enlightened. Green marketing refers to the sale of products or services based on the benefit to the environment. It was built in the 1980 's and early 1990. Green marketing is booming and consumers are willing to pay more for green products. We had very little analysis of the impact of this new consumer we walked in and the environment. Green marketing affects all sectors of our economy, not only for the protection of environmental leader, but to create new market opportunities and work. Companies that has no chance of numerous and loyal customers are the guardians of the middle atmosphere. The term green and the marketing concept lately has been used extensively in the marketing discipline, to describe the promotion of green activities in society (Polonsky, 1994).

Green marketing is the holistic process that identify officials, anticipating the needs of our customers and the company profitably and sustainably. Green marketing is strongly linked to sustainable development because it helps to ensure the sustainability of generate and provide sustainable solutions all continuously to the needs of customers and stakeholders. We all depend on. Contains the essential elements of life, inspires us and is essential to our health, wealth and happiness. But we do not currently sustainable. The natural environment is clearly vital support for all human systems (Avez, 2014).  

Anything other than a luxury only for those who can afford it, is the Foundation of success or failure of economies and social systems of all countries ' achievements in environmental management are becoming increasingly. Driving economic growth, social progress and environmental protection, to improve our quality of life. A delicate balance between them if development in Asia and the world, must be sustainable – in other words, future generations enjoy a better quality of life. The main challenges for the environment today let climate change, biodiversity loss, danger to health from pollution, the way in which natural resources and use of waste. You must resolve these challenges through environmental standards to promote new forms of technology are working and clean.

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