Global Communication Marketing "our Food, Your Questions" McDonald's
Autor: Romane Soler • August 28, 2017 • Research Paper • 6,326 Words (26 Pages) • 797 Views
Amsterdam School of International Business
Global Marketing communication
Teacher: Louisa van Dijk
Global Marketing Communications Campaign Analysis
McDonald’s “Our food. Your questions” in Canada
[pic 1]
Mathieu De Gregorio - 500768177 -
Djemail Ashruf - 500682079 -
Xumi Heijn - 500687425 -
Youri Mudde - 500711318 -
Romane Soler - 500764659 -
Class : MINT2S
Minor : International Marketing
Date : 29th May 2017
TABLE OF CONTENT
A. Situation Analysis: understand the company, its environment and customers
1. About the company……………………………………………………………….……....p.3
2. Internal Environment Analysis……………………………………………………...…..p.4
3. External Environment Analysis…………………………………………………..……..p.7
4. Customers…………………………………………………………………………..……..p.9
B. Global Marketing Communications Campaign Analysis
1. Marketing communications objectives……………………………………………….…p.10
2. The GMKC Campaign background…………………………………………………….p.11
3. The GMKC Mix and Channels evaluation………………………………………….….p.11
4. Scheduling………………………………..…………………………………………….....p.13
5. Budget…………………..……………………………………………………………...….p14
6. Evaluating the effectiveness of the campaign……………………………….………….p.15
7. Conclusion……………………………………………………….……………...…..…….p.16
8. Recommendations……………………………...………………………………….……..p.17
Sources…………………………………………….…………………………………….…...p.17
Appendixies……………………………………………………………………………….....p.20
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