Events Management

CHAPTER 1: Anatomy of an Event

The Role of Events

1. The gathering of people together at a specified time & place for the purpose of - celebration, commemoration, education, reunion, marketing &/or entertainment.

2. People attend event for the opportunity for an entertainment, cultural or enrichment experience, or to attain/satisfy social, business, personal, or political goals &/or obligations.

The Value of Events

 Economic Value

 Social Value

 Cultural Value

 Political Value

The Scope of Events

 Business & Corporate Events

 Cause-Related & Fundraising

 Exhibitions & Fairs

 Entertainment

 Festivals

 Government & Civic Events

 Marketing Events

 Meetings & Conventions

 Social & Life-Cycle

 Sports Events

The Role & Scope of Event Coordination

 Determine the Expectations

• Create the Profile—Who, What, Where, When

• Define the WHY—the Purpose of the Event

• Goals, Objectives, & Expected Outcomes

• Direct Relationship to Evaluation

 Develop the Concept

• Type of Function

• Theme & Message

• Event Elements & Details

• Agenda & Activities

 Design the Experience

• Meet the Needs

• Think it through Threshold to Threshold

• Integrate the Theme & Purpose

 Deliver the Dream

• Package & Manage a Progressive Experience

• Provide Take-Away Value

• Manage the Magic Threshold to Threshold

Anatomy of an Event

 Anticipation

• Create the best marketing materials & messages

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