Evaluating a 3rd World Country for Foreign Investment

Introduction:

Marico Bangladesh is one of the top FMCG manufacturers of Bangladesh. The company is owned and is

a subsidy of Marico Group, India. The headquarters is in Bandra, Mumbai, India. Marico group formed in

1987. Marico is a leading Indian Group in Consumer Products & Services in the Global Beauty and

Wellness space.

They focused on customer needs and expectation. With this in mind, they are constantly improving and

adding new and renowned brand in their company list. To gain the recognition they acquire demotic

brands and companies.

It provides solutions in Hair care, Skin care & Healthy Foods. Marico markets, well-known brands such

as Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya, Sundari,

Fiancée, Camelia, Aromatic, Caivil, Black Chic, Hercules & HairCode. Marico's operational areas also

include the markets of Bangladesh, other SAARC countries, Egypt, South Africa & Middle East markets.

Marico’s business model is based on focused growth across all its brands & territories driven by

continuously improving value propositions to consumers, market expansion and widening of retail reach.

The facility of Marico Bangladesh is in Mouchak near Gazipur.

Vision and Mission:

'COME WIN' ---- their vision and mission is captured in this acronym, which when bifurcated means the

following:

Consumers: For they are the reason we exist.

Membership: For a sense of ownership empowers us.

Excellence: For it unleashes our potential.

Wealth: For on it hinges our growth.

Innovation: For it gives wings to ideas.

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History:

1857-Kanji Moorarji started with spices trade.‡

1948- Bombay oil mill for crushing and refining oil‡

1959- Launched

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