Coca Cola Marketing Mix of Burma

 The following year, when Atlanta and Fulton County passed Prohibition legislation, Pemberton began to develop a non-alcoholic version of the French Wine Coca. He named it Coca-Cola, because it included the stimulant coca leaves from South America andwas flavoured using kola nuts, a source of caffeine. Pemberton ran the first advertisement for the beverage on May 29 that year in the Atlanta Journal. In 1887, while suffering from an ongoing addiction to morphine, Pemberton sold a stake in hiscompany to Asa Griggs Candler, who incorporated it as the Coca Cola Corporation in 1888. Inthe same year, Pemberton sold the rights a second time to three more businessmen: J.C.Mayfield, A.O. Murphy, and E.H. Bloodworth. Meanwhile, Pemberton¶s alcoholic son Charley Pemberton began selling his own version of the product. Three versions of Coca-Cola ² sold by three separate businesses ² were on themarket. When the United States entered World War II, The Coca-Cola Company began providing freedrinks for soldiers of the United States Army. The United States Army permitted Coca-Colaemployees to enter the front lines as ³Technical Officers´ where they operated Coke¶s system of providing refreshments for soldiers Coca-Cola set up bottling plants in several locations overseasto assure the drink¶s availability to soldiers, setting the stage for the company¶s post-war overseas expansion. The popularity of the drink exploded as American soldiers returned home from the war with ataste for the drink.

 Before the United States entered World War II, the difficulty of shipping Coca-Colaconcentrate to Germany and its occupied states led to the creation of a new drink by a Coca-Colaemployee, Fanta. Fanta¶s origins date back to World War II when Max Keith, who managed Coca-Cola¶soperations in Germany during the war, ran out of the ingredientsfor Coke, which could be supplied only from the United States. Keith resorted

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