Coca-Cola's Founding Father

Coca-Cola is by far one of the most recognized brands in the world. Dr. John Pemberton created a beverage masterpiece in 1886 which made its initial appearance at an Atlanta pharmacy by way of a soda fountain (Coca-Cola, n.d., para. 1). First year sales were roughly $50 which was of no benefit to Dr. Pemberton since he began the company with $70. Prior to Pemberton’s untimely death, Coca-Cola became the number one selling beverage and Dr. Pemberton sold sections of his company to a wide variety of business associates. However, he did save the crown jewel of his company for his long-time business partner, Asa Candler (Bellis, n.d., para. 4).

Mr. Candler took Coca-Cola to the next level with his aggressive sales and marketing strategies. Under his leadership, sales skyrocketed by some 4000% and at the turn of the century, Coca-Cola was internationally known (Bellis, n.d.). By the 1960s, patrons were no longer gathering at the soda fountains as bottled beverages took the world by storm. As the brand began its transition into the 80s, Coca-Cola’s new formula made its debut into the hands of millions of consumers. The 90s brought new business and products to the Coca-Cola family such as Powerade, Barq’s, and Shwepps (Coca-Cola Great Britain, 2010).

Currently, Coca-Cola remains a driving force through its successful advertising campaigns and commitment to providing quality products and services. Consumers obviously know the value of their favorite drink because they purchase well over one billion drinks per day. At this rate, Coca-Cola will most definitely go down as one of the most iconic, celebrated brands in history. With over two decades of experience, their ability to contribute to society in a sustainable manner allows the communities in which it operates to benefit consumers worldwide

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