Case Study: Carrefour in China, Building a Greener Store
Autor: 蓝昕 史 • December 24, 2015 • Case Study • 2,219 Words (9 Pages) • 1,555 Views
Case study:
Carrefour in China, Building a Greener Store
Catalogue
Background
1.1 Case Overview
1.2 Current Strategy
2. Internal Analysis
2.1 Strengths
2.1.1 Core Competencies
2.1.2 Tangible Assets
2.1.3 Intangible Assets
2.1.4 Organizational Capabilities
2.2 Weakness
3. External Analysis
3.1 Opportunities
3.2 Threats
3.3 PEST analysis
3.3.1 Political Factors
3.3.2 Economic Factors
3.3.3 Social Factors
3.3.4 Technological Factors
3.4 Porter's Five Forces Model
3.4.1 Threat of New Entrants-LOW
3.4.2 Bargaining Power of Buyers: HIGH
3.4.3 Barganing Power of Suppliers-LOW
3.4.4 Threat of substitute products- LOW to MEDIUM
3.4.5 Rivalry among firms-HIGH
4.1 Strategic Issues
4.2 Operational Issues
4.3 Strategic Alternatives
4.3.1 Alternative 1:
4.3.2 Alternative 2:
4.3.3 Alternative 3:
Summary/Reflection
Background
Carrefour, the second largest retailer in the world, has just announced that it will open its first“Green Store ” in Beijing before the 2008 Olympic Games. David Monaco, asset and construction director of Carrefour China, had little experience with green building, and was struggling with how to translate the ad specifications for store design and operations. Monaco, to assess the situation carefully, and from an environmental and economic point of view. In addition, he must take the regulatory infrastructure situation in China into account, where no official green building standard exists and only few suppliers of power equipment, saving work. He had already collected energy and cost data from multiple suppliers, and wondered how it could be used to decide among environmental technology options. Given that at least 150 additional company stores were scheduled for opening or reconstruction over the next three years in China, the project will have long-term implications for Carrefour.
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