Business Plan for Inkitty Restaurant
Autor: tingting92 • December 28, 2011 • Business Plan • 284 Words (2 Pages) • 2,854 Views
Table of Contents
Executive Summary 2
General Company Description 3
Products and services 4
Financial Plan 5
Stakeholders 5
Internal Stakeholders 5
External Stakeholders 5
Marketing plan 6
Market segmentation and target market 6
PEST analysis 7
SWOT Analysis 9
Marketing mix/ 4p’s analysis 10
Operational Plan 12
Staffing 12
Organizational Structure 12
Resource 13
Business location 13
Production 13
Biography of Entrepreneur 14
References 15
Appendix 16
Projected Loss and Profit Statement 16
Balance Sheet 17
Income Statement 18
Executive Summary
INKITTY Restaurant is a dessert, bakery with the hello kitty theme that is located in the Sri Petaling, Kuala lumpur, Malaysia. They serve about Indonesian food, dessert and cake that will be design like a hello kitty.
INKITTY Restaurant will being a new concept of cute and cozy place for hang in and special occasion for customer. INKITTY will provide a combination of design and food at value pricing with fun packaging and atmosphere. INKITTY also will introduce the new way of serving
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