Brand Audit Report Outline

1. Brand Planning Assessment

a. The first component of a brand audit is a full description of the company's current branding programs. This involves an analysis of the company's brand hierarchy, brand portfolio, strategic branding alliances, the brand's current positioning in the marketplace, and how the company is addressing branding through each of the marketing mix elements, i.e., product, price, place, and promotion. Be sure to include brand elements (names, logos, symbols, characters, slogans, jingles, packaging, and URLs).

b. How would you characterize the positioning^2 of your brand? Explain your answer with thoughtful reasoning.

c. Where are there the greatest opportunities to further enhance that positioning? Eplain your answer with sound supporting rationale.

Brand Audit Report Outline

1. Brand Planning Assessment

a. The first component of a brand audit is a full description of the company's current branding programs. This involves an analysis of the company's brand hierarchy, brand portfolio, strategic branding alliances, the brand's current positioning in the marketplace, and how the company is addressing branding through each of the marketing mix elements, i.e., product, price, place, and promotion. Be sure to include brand elements (names, logos, symbols, characters, slogans, jingles, packaging, and URLs).

b. How would you characterize the positioning^2 of your brand? Explain your answer with thoughtful reasoning.

c. Where are there the greatest opportunities to further enhance that positioning? Eplain your answer with sound supporting rationale.

Brand

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