Baseball Bats Manufacturing

Idea

Product

This multinational corporation (MNC) would create manufactured baseball bats that are currently being used in professional baseball. This company would also manufacture novelty bats that can be purchased by consumers. With baseball being one of the most popular sports, not only in the United States but in other countries around the world, baseball enthusiasts can purchase these professional baseball bats custom made with a variety of images, team logos or signatures. Other examples may be the image of the team photo, family portrait, or player of choose. The bats will be available variety of colors as well as different sizes as a custom order or they may order them in the traditional style.

Target country

In countries such as Mexico, Dominican Republic, Cuba, Japan and Korea baseball is a very popular sport, many of these counties have produced major league baseball player that have been successful here in the United States. This MNC will be targeting Japan for four reasons. First, Japan has many popular sports but baseball is the most popular than the cultural sport of sumo wrestling. Second, over the years Japan has become the fourth largest export market of the United States. Third, Japan is the world's second largest economy compared to the United States. Fourth, Japan has the following player who have come over to play baseball in the United States: Hideki Matsui of the New York Yankees, Hideki Okajima and Daisuke Matsuzaka of the Boston Red Sox and Kosuke Fukudome of the Chicago Cubs just to name a few.

Exporting

Small companies that would like to do business in Japan a distributor would be the best choose for them, but this can be very costly. By standards in the United States (2010), the use of direct marketing in Japan is modest; this includes mail order, telemarketing, and internet sales.

The scale of direct marketing in Japan, which includes mail order, telemarketing, direct response television, and Internet sales, is still modest by U.S. standards. However, business-to-consumer internet shopping has grown rapidly. A 2009 survey by the Ministry of Economy, Trade, and Industry (METI) showed that respondents used the Internet for 52.3 percent of their direct marketing purchases in 2008, in contrast to 39.8 percent of purchases via hard copy catalogs. The Internet consumer market size in 2008 was estimated at ¥6.1 trillion ($65.6 billion), a 13.9 percent increase over 2007 (about half the size of the U.S. e-commerce market). Reflecting the great popularity of cell phones, consumers, especially young people, have started to shop through their mobile phones. This has become a very fast growing shopping method. In response, Japanese direct marketers have started to prepare websites for both PC and mobile phones. U.S. exporters

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