Apple's Ipad Marketing

The issue that Apple is facing is to determine how to continue its sustained success into the upcoming decade while remaining at the forefront of technological releases and withstanding continuous pressure from its competitors. In the last decade, however, Apple has expanded into a very innovative company that specializes in much more than just computers. Apple has few successes and failures when come to their products. Apple's successful products are IPhone, ITunes and MacBook. IMac was first introduced back in 1998 and it was the first computer that did not need CPU tower to operate. This is because they put all the hardware (motherboard, RAM, video card, etc.) into the monitor so that people can save spaces. Until now, IMac is one of the bestselling computers in Apple store. When IPhone first came out, it was considered as one of the best cell phone that anyone ever created. It was so popular because of their design, phone applications, and touch screen capability. This issue is strategic because failure to do could so could have detrimental effects on the overall profitability and viability of the company. Then the iPad product was introduced not so long ago, which affect the way we use computers, phones and all the products. IPad was capable to do all the thing a computer can do but even better. This was apple's competitive advantage. This allows them to have the competitive advantage against their competitor. The iPad was easy to take anywhere and are able to use it everywhere. This made many other products that are similar to iPad which gave Apple to look at the benefit and the disadvantage the consumer has against the iPad such as the size of the iPad and the cost of it.

IPad is more expensive than most of the tablet that is out there and the size of the product seem bigger than other competitors. This is the reason why Apple loses their advantage of the customer's needs and wants. One of its goals is building and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach a target market and affect their behavior through informing, convincing and reminding. They must reach out to new consumers and persuade them to purchase their product, while at the same time they must preserve their current customers. But the no matter how good the promotion, it can never substitute for quality, enormously high prices or inadequate retail distribution. Apple is trying to create a tablet that is smaller than usual. Nexus 7 competes with IPad but the product is smaller and less expensive. Microsoft recently came out with product called surface. Apple's plan to develop tablet with smaller screen is part of a business strategy to lure customer who want different sizes of tablet .This tactic would most likely include devices with different prices and functions for various uses. This idea is to help Apple solidify its dominance in the tablet

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