Advertisement Analysis

Analysis of each store

Saks Fifth Avenue is known as a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises (SFAE), a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys and Bloomingdale's. The company headquarters and the company-designated flagship store are in Midtown Manhattan, New York City. Saks Fifth Avenue today is renowned for its superlative selling services and merchandise offerings. The best of European and American designers for men and women are sold throughout its 46 stores servicing customers in 22 states.

Saks Fifth Avenue store ambiance is, as expected, luxurious, pleasant atmosphere. The store interior is stylish, modern, sales associates look professional, kind, polite. All the top brands have their separate islands and qualified representatives. However there is a separate island with all the available fragrance in one place. Other buyers in the department were mostly middle age, wealthy looking people, wearing classic apparel.

By the Chanel Island I was greeted by middle age, attractive male Chanel Sales Associate. He looked very professional, was wearing black suit. First of all sales representative found out what are my needs and wants, what kind of fragrance do I like. He offered and presented the newest Chanel Fragrance product Chanel Chance Eau Tendre as it was the best suiting my taste. Sales Associate gave me all the information regarding the product; such as ingredients of the perfume, date it was launched, available sizes and prices. He kindly gave me a sample of fragrance. Also I was showered with compliments. All the Chanel product lines were available in the store.

By the island with all the available fragrances I was also helped immediately by the middle age female sales representative. She was also wearing professional apparel, find out my needs and what kinds of fragrance do I like. She was very polite, helpful, knew the products very well. She offered and presented me the newest products of several brands. It is important to point out that none of them were premiums advertised in the Saks Fifth Avenue web page or in the ads in the store. However she did not have any samples of the products I liked.

Saks Fifth Avenue have luxurious fragrance brands available at their store exclusively. Any other of the five analyzed stores do not have such a variety of luxurious, expensive brands available.

Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings. There are now 225 stores operating in 29 states across the U.S. The corporate headquarters and the flagship

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