The Current Advertising Scenario and the Trends in the Industry

The current advertising scenario and the trends in the industry

The current advertising issue is the production cost for the advertisement is very expensive. Every company is completing in the market and this had been causing the expenses on the advertising industry has become higher and higher. The entire advertiser will try to put more effort and make higher quality of advertisement such as the TV ads with high production, high resolution of multimedia for both scene and sound so that we can attract more consumer attention.

Major problem for marketers and advertisers was Media clutter nowadays, due to there were very high volumes of advertising messages that the average consumer is exposed to on a daily basis, so conventional mass-media becoming increasingly difficult to be noticed. This intense competition has led to the emergence of more innovative methods of promoting businesses such as viral marketing and relationship marketing.

As the result shown from above, the trend of the advertising will move to the viral marketing and online advertising. Besides, based on the forecast research done by PWC Global Market Research Company been conducted a forecast for 2013-2017 of Malaysia entertainment and media outlook. And these studies on advertising industry trends also revealed that people are opting for surfing the net for commodities online as compared to the print media. The result shown the internet advertising and internet access will rapidly rising in the following years, with the percentage of 15.9% and 20.1%, and this number is highest against to other media.

Besides, the other biggest trends of advertising will be the mobile marketing. As the advanced of technology, the rising of the smart phone world, revealed that the smart phone changing the world. People tend to be using their smart phone rather than other media, so this had been created

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