A Decision Report on Sony and the Jk Wedding Dance
Autor: nis26 • September 5, 2016 • Essay • 1,335 Words (6 Pages) • 1,233 Views
A Decision Report
on
Sony and the JK Wedding Dance
(Managerial Communication)
Submitted to
Dr. Rahul Kumar Shukla
Submitted by
Nishant Choudhary
Section: A
BM 2016-18
On
August 16, 2016
[pic 1]
XLRI—Xavier School of Management
Letter of Transmittal
July 20, 2016
Mr. Jeff Dodes
Executive Vice President
Marketing and Digital Media
Sony Jive
Dear Mr. Dodes
Subject: Course of action on the Wedding Dance video
Having closely analyzed the situation and the possible ideas you were toying around with and considering a few parameters such as revenue potential, ease of implementation and the effect on the company reputation, I have framed my view point on the proposed solution.
I believe that the best option here would be to contact the hosts of the video to inform them of the copyright breach and the consequences associated with it. Further the situation must be leveraged to bring the party to the table to discuss and frame a revenue sharing model beneficial to all parties involved.
Yours Sincerely
Nishant Choudhary
External Consultant
Executive Summary
The dilemma in this case is based on the course of action Sony should take in light of the information that the song playing in the background of the viral video is their own intellectual property. On one hand, Sony may want to take credit for their song and demand a share in the revenue whereas on the other hand they may wait and pounce on the reputation gains that this may bring to the Chris Brown brand.
The proposed solution here is to notify the owners of the copyright breach and then have extensive discussions to come to an agreement over a revenue sharing model which is beneficial to all the stakeholders.
Table of Contents
Executive Summary………………………………………………………………………… 3
Situational Analysis………………………………………………………………………….5
The Problem…………………………………………………………………….…………… 6
The Options…………………………………………………………………………………..6
Criteria for Evaluation……………………………………………………………………….6
Evaluation of Options………………………………………………………………………. 6-7
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