Formal Process for Strategic Planning
Autor: instagata • October 12, 2015 • Essay • 829 Words (4 Pages) • 940 Views
Create value for the buyer. For all the relevant buyers?
The successful differentiator finds areas of buyer value
They must communicate value
differentiation is costly
Differentiators worry about cost
to sustain differentiation you must remain a moving target
Create value that justifies the premium
Show its more than the physical product
communicate differentiation
Find a segment that has greater needs
must do an industry analysis for question 4
don't imitate - choose a new position
focus on target
formal process for strategic planningCreate value for the buyer. For all the relevant buyers?
The successful differentiator finds areas of buyer value
They must communicate value
differentiation is costly
Differentiators worry about cost
to sustain differentiation you must remain a moving target
Create value that justifies the premium
Show its more than the physical product
communicate differentiation
Find a segment that has greater needs
must do an industry analysis for question 4
don't imitate - choose a new position
focus on target
formal process for strategic planningCreate value for the buyer. For all the relevant buyers?
The successful differentiator finds areas of buyer value
They must communicate value
differentiation is costly
Differentiators worry about cost
to sustain differentiation you must remain a moving target
Create value that justifies the premium
Show its more than the physical product
communicate
...