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Last update: April 8, 2015
  • Bionade Gmbh Marketing Plan

    Bionade Gmbh Marketing Plan

    1. Introduction 2. Bionade Bionade GmbH was founded in 1996 by Dieter Leipold. Company is based in Ostheim, Germany, situated in the Bavarian section in the Biosphere Reserve”Rhön”. The company was founded because of the declining beer consumption, which threatened the long-term survival of the family brewery. Dieter Leipold thought the development of an organic, non-alcoholic drink for kids would be the answer to his future problems. After eight years and all €1.5 million of

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    Essay Length: 1,360 Words / 6 Pages
    Submitted: April 30, 2013 Autor: alidemohamed
  • Personality in Marketing

    Personality in Marketing

    Personality and marketing Personality is a person’s consumer’s values, lifestyle choices, qualities, habits and appearance. (Kumra, R [2007]) that makes them unique. In other terms it is the characteristics that make up who we are. To marketers personalities are guides on how to sell their product to the customers. In this essay I will be looking at the different categories there are of a person’s personality and how marketers use this as well as giving

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    Essay Length: 464 Words / 2 Pages
    Submitted: May 1, 2013 Autor: adealex
  • Integrated Marketing Plan Carl's Jr

    Integrated Marketing Plan Carl's Jr

    Integrated marketing plan Carl’s Jr EXECUTIVE SUMMARY Carl’s Jr restaurant is planning to launch a new burger product in its menu “Six Dollar Diet Burger”, which I recommended as the marketing manager so as to grow its business. This report draws a one year integrated marketing plan and strategy for the recommended new product. It first started by stating the mission statement and objectives of the company then environmental analysis of the company’s micro environment

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    Essay Length: 3,138 Words / 13 Pages
    Submitted: May 1, 2013 Autor: sadiq_mukhtar
  • Leva Energy Marketing Plan

    Leva Energy Marketing Plan

    Objective Provide strategic go-to-market recommendations that will build brand equity and enable Leva Energy (LE) to meet its projected revenue and become a profitable organization by year four (4). The Leva Power Burner The patented Leva Power Burner attaches to thermal equipment by replacing less efficient and high-emission burners. The product integrates a turbine with a burner and utilizes natural gas to co-generate heat and power. Electricity is generated at a low cost of $0.025

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: May 1, 2013 Autor: SCU_MBA
  • Analyze the Growth of Chinese Luxury Marketing in the Last Decade and Identify Opportunities of Continued Increase

    Analyze the Growth of Chinese Luxury Marketing in the Last Decade and Identify Opportunities of Continued Increase

    For a long time, people wealthy have passion for the luxury products recognize themselves as certain status and satisfied themselves for joy. As a result, the ‘luxury goods’ concept appeared and developed. Actually, the definition of luxury changed in last decades. At first, luxury goods were described as that something is more expensive than other non-luxury item but less functional advantage (Dubois and Duquesne, 1993). Later, the definition appeared at the early 21st century: luxury

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    Essay Length: 449 Words / 2 Pages
    Submitted: May 3, 2013 Autor: mini_shirt
  • What Are the Chief Elements of the Strategy That Whole Foods Market Is Pursuing ? Is Whole Foods’ Strategy Well Matched to Market Conditions in the Food Retailing Industry?

    What Are the Chief Elements of the Strategy That Whole Foods Market Is Pursuing ? Is Whole Foods’ Strategy Well Matched to Market Conditions in the Food Retailing Industry?

    What are the chief elements of the strategy that Whole Foods market is pursuing ? Is Whole Foods’ strategy well matched to market conditions in the food retailing industry? I believe that Whole Foods is well equipped in the direction they are headed. They have become the leaders in whole food and organic foods industry. I believe their strategy plan has proven to be effective, because Whole Foods has proven to respond appropriately to an

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    Essay Length: 1,331 Words / 6 Pages
    Submitted: May 3, 2013 Autor: Glide15
  • Capital Market Networks

    Capital Market Networks

    Technological innovations and advances have changed the structure of the industry to a flat decentralized network. Until the late 1990s, the central role was played by the broker-dealers which was the most profitable role in the financial ecosystem back then. The dealers controlled clients' access to the exchanges for a grand money compensation. Different layers of brokers were assigned to different levels of investors. For instance, the institutional investors, were served by the elite class

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    Essay Length: 302 Words / 2 Pages
    Submitted: May 6, 2013 Autor: bajanek
  • Individual Elements of the Extended Marketing Mix

    Individual Elements of the Extended Marketing Mix

    Individual Elements Of The Extended Marketing Mix As said by Karen Beamish (2005) the term Marketing Mix is one of the most important marketing tools. The components of the marketing mix are the most useful and tactical part of a marketing plan. These provide a very good level of assistance for a marketing person in following up their objectives. The quantity of each element may vary according to the requirements of the marketing plan. Initially

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    Essay Length: 536 Words / 3 Pages
    Submitted: May 8, 2013 Autor: mukta2650
  • Marketing Is Right but Not for Cultural Spreading

    Marketing Is Right but Not for Cultural Spreading

    It is what I have seen cultural transmission in Hong Kong: Lai Chi Kok Amusement Park was a Hong Kong theme park. Ocean Park is a Hong Kong theme park. Hong Kong Disneyland is ... an American theme park located in Hong Kong. Something comes and something is gone. It has been said that cultural transmission is making people's life better off, in the sense that we can experience and taste some brand new things.

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    Essay Length: 1,226 Words / 5 Pages
    Submitted: May 9, 2013 Autor: kkhamano
  • Japanese Motorcycle Market

    Japanese Motorcycle Market

    This case discussed about the competition (rivalry) between Honda and Yamaha to be the leader in the Japanese motorcycle market. The case study begins with a brief introduction on the Japanese motorcycle market during the early 1950's. At that time, there were 50 competitors fighting for position in the market, with Tohatsu (22% market share) as the number one competitor, followed by Honda (20% market share). Both company practiced different approach to try to emerge

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    Essay Length: 391 Words / 2 Pages
    Submitted: May 10, 2013 Autor: azianti
  • A Business Proposal for Entering a New Market for Body Shop Company

    A Business Proposal for Entering a New Market for Body Shop Company

    A business proposal for entering a new market for Body Shop Company Proposal for entering a new market Introduction The purpose of this proposal is to envisage and to investigate the prospects for entering a new market. Current situation Currently, the company is the leader in the natural cosmetic segment on the UK beauty product market, which is on the rise at the moment. Although the competition is getting tougher since more and more new

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    Essay Length: 267 Words / 2 Pages
    Submitted: May 10, 2013 Autor: polina_leman
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating Between Market Structures As a hired consultant a market analysis is performed for the Kudler Fine Food Virtual Organization. To gain full review of the company's potential the organizations strategic plan, marketing overview, customer’s views, and market surveys are reviewed. The information will allow an understanding of the company's competitiveness within the industry. The market structure that best relates to the virtual organization is revealed to access whether the organization has the ability to

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    Essay Length: 1,195 Words / 5 Pages
    Submitted: May 10, 2013 Autor: Mrbcfdt
  • Application of the Market Window Technique for Mango

    Application of the Market Window Technique for Mango

    Application of the Market Window Technique for Mango Production and Marketing in San Carlos City, Pangasinan Ruth Muñoz De Vera Pangasinan State University San Carlos City Campus (Philippines) Abstract The study made use of the market window technique to analyze market prices and identify windows of opportunity for mango producers of San Carlos City, Pangasinan to be able to market their produce at relatively higher price, given any limited production period. The objectives of the

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    Essay Length: 399 Words / 2 Pages
    Submitted: May 19, 2013 Autor: rutitay
  • Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of ISO Certification in Service Marketing: An Analysis of Education Services This paper outlines a research study to explore the implications of ISO 9000-certifications in the marketing of education services. ISO 9000 is underscored as being an indication of enhanced quality, and improved quality is proven to yield superior perceived image, customer trust, perceived performance, perceived service quality, customer expectations and perceived value, which in turn result in higher levels of customer satisfaction the

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    Essay Length: 731 Words / 3 Pages
    Submitted: May 25, 2013 Autor: ksharma
  • Kudler Fine Foods Marketing Research Case Study

    Kudler Fine Foods Marketing Research Case Study

    Marketing Research Ben Enuma University of Phoenix Marketing MKT/421 Susan Tomaski September 18, 2012 Put simply, marketing research is the process of finding solution or answers to specific consumers needs through a thorough study of situational factors. Marketing research is important to developing marketing strategy because whatever strategy an organization adopts, it requires reliable information or data for decision making and planning. For instance, when a firm wants to roll out a new product, it

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    Essay Length: 1,493 Words / 6 Pages
    Submitted: June 2, 2013 Autor: benenuma
  • Marketing Management Case

    Marketing Management Case

    9.1 What are the bases for tradeoffs between conflicting wants and needs of different customers with respect to the same product? How important is it to emphasize product quality when a new and unique product is launched? When a costumer look in the market, same product between brands, they always take in account the quality versus price, sometimes a segment of costumer prefers to pay a little more but get better quality, other point of

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    Essay Length: 943 Words / 4 Pages
    Submitted: June 2, 2013 Autor: ratunko
  • Integrated Marketing Communications

    Integrated Marketing Communications

    An Integrated Marketing Communications (IMC) has been developed by Kudler Fine foods, and has hired me on as their new Research Consultant. In this paper I will assess the information of the psychographic and demographic for the development in the marketing strategies to determine marketing decisions, and the data used within the decision making and considerations of various methods and strategies. Data Memo-Kudler Fine foods MKT-435 Thomas O’Brien May 2013 A Gourmet grocery store-Kudler Fine

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    Essay Length: 1,237 Words / 5 Pages
    Submitted: June 5, 2013 Autor: Suggestions4me
  • How and Why Marketing Creates Value in a Chinese Company with a Focus on Low Price Versus Differentiation

    How and Why Marketing Creates Value in a Chinese Company with a Focus on Low Price Versus Differentiation

    How and why marketing creates value in a Chinese company with a focus on low price versus differentiation Since the three decades of reform and opening-up, China’s economy has taken place dramatically. The economic climate of China has transformed from planning economy to market economy, which means prices of goods and services are determined in a free price system and ways of marketing can be more diversified. China is a huge and potential market that

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    Essay Length: 961 Words / 4 Pages
    Submitted: June 11, 2013 Autor: Yang
  • What Are the Chief Elements of the Strategy That Whole Foods Market Is Pursuing?

    What Are the Chief Elements of the Strategy That Whole Foods Market Is Pursuing?

    1. What are the chief elements of the strategy that Whole Foods Market is pursuing? • The chief elements of the strategy that Whole Foods Market is pursing is providing the best quality of products in the market that is free from preservatives and other genetically engineered products that reduce the quality of being organic. 2. Is Whole Foods' strategy well matched to market conditions in the food retailing industry (one of the criteria for

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    Essay Length: 430 Words / 2 Pages
    Submitted: June 19, 2013 Autor: alexTM7876
  • 4th Annual Conference of Advertising, Marketing and Business Administration

    4th Annual Conference of Advertising, Marketing and Business Administration

    The 4th Annual Conference of Advertising, Marketing and Business Administration Students of the Philippines took place in February 3,2013, at the AFP Theater, Camp General Emilio Aguinaldo, Quezon City, under the title “Philippine Marketing and Advertising; Facing the Challenge of the Globally Competitive Market”. The seminar was attended by 28 different Universities and colleges nationwide. Lectures were presented by: • Mr. Ian Del Carmen, President /CEO of Fireball Group of Companies • Mr. Roel Perez

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: June 27, 2013 Autor: jhustmhin
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and

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    Essay Length: 852 Words / 4 Pages
    Submitted: July 9, 2013 Autor: gsalazar
  • Explain Why Government Regulation Is Needed, Citing the Major Reasons for Government Involvement in a Market Economy

    Explain Why Government Regulation Is Needed, Citing the Major Reasons for Government Involvement in a Market Economy

    Explain why government regulation is needed, citing the major reasons for government involvement in a market economy. In the beginning there was no intention for the government to have a hand in business. The government wanted businesses to act on their own best interests without any involvement from the government. Regulation was brought about to enhance the public and take care of those that have lost or investigate those who have cheated. For many years

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    Essay Length: 1,376 Words / 6 Pages
    Submitted: July 31, 2013 Autor: decgrl
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating Between Market Structures In economics there our different market structures. And depending on which type of company we are examining, the company is sorted into one of these structures. For the purpose of this paper, the cellular company named “Sprint” will be the company that will be focus on. This paper will explain which market structure Sprint belongs to and how the market structure of Sprint differentiates from the other alternatives. Then the paper

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    Essay Length: 838 Words / 4 Pages
    Submitted: August 5, 2013 Autor: hgm2013
  • Starbucks Marketing Plan

    Starbucks Marketing Plan

    Marketing Plan Company Overview Starbucks, which is currently the world’s largest coffeehouse company, was founded in Seattle, Washington in 1971 as a single store that sold high quality coffee beans. The idea to sell coffee in the stores did not come until the early 1980s, which seems to be the best idea that Starbucks’ ever came up with. Expansion Expansion soon followed for Starbucks as they rapidly started to grow outside of the Seattle area

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    Essay Length: 880 Words / 4 Pages
    Submitted: August 7, 2013 Autor: delarosaj123
  • Global Market

    Global Market

    When starting a new business, regardless of what kind of business it is there are has to be motivation as well as a whole lot of patience. A lot of research must be done when opening a business. A person who wants to open a new business must have a well thought out business plan to take to any potential partners or investors to help increase their chances for better success. There are many different

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    Essay Length: 640 Words / 3 Pages
    Submitted: August 12, 2013 Autor: steffmart22