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  • Ats Jamcracker - a Case Study

    Ats Jamcracker - a Case Study

    Q1. What market gap Jamcracker model is trying to address?  Jamcracker was inspired by the Application Service Provider concept. It was a web based technology  addressing the IT log jams problem for companies. There were many businesses that had the  technology, but lacked enough infrastructure or capital to invest on IT infrastructure. There was this  market gap which could be filled so that such companies could achieve economies of scale.  Jamcracker was an ASP aggregator. There were a lot of ASPs available in the market. However the  consumer had to reach out to each ASP individually to meet its requirements. Jamcracker offered a  solution in this space by creating an online platform where companies could access various ASPs and  select the ones as per their requirement. They were providing cloud services as a broker. So instead  of a company having to setup an internal IT capability could save on setup time and money by  acquiring cloud computing services via Jamcracker. Also, since all ASPs were now on one platform,  the data could be shared or transferred between the ASPs the company wished to access. This form  of integration increased the level of service provided to the end consumer. Jamcracker was targeting  a wide variety of end consumers whose needs could be disparate. It was providing a single point for  access, security, billing, administration and support to both the providers and the end customers.   Jamcracker was catering to this gap between the ASPs and the end customers by creating an all in  one solution for both. It saved the direct sales marketing cost for the ASPs and provided an all in one  platform for the companies. So effectively it was playing on margins at both the ends and also saving  cost on data storage and delivery of IT services.  Q2. How viable is the business model?  Jamcracker worked on a Cloud Service Brokerage model, providing the users with an IT framework  for delivering and managing different clour services. Jamcracker's unique advantage over other  ASP's was that it brought all possible ASP services under a single umbrella for the benefit of its  clients. And the fee paid by the clients was Jaamcracker's primary source of revenue. This was a  modest amount which included a per user per month fee for access to Jamcracker's service  infrastructure, and an additional per user per month fee for additional services that the clients chose  to use. The capital investments were fairly small because Jamcracker was not actually operating the  application services (this was done by ASP partners). Only a relatively small investment in hardware  was required to authenticate users to ASP partners and generate data necessary for integrated  billing. The costs involved in engineering, sales and service delivery and support were considerable,  but the overall economics were favourable. If the volume achieved was adequate, the cost reduction  made possible by delivering services via the ASP model would result in generous margins. With the  ever increasing use of Software as a Service, one would expect the volumes to rise hence making the  model very viable in the long run.  Q3. What are the critical challenges for the business model to be sustainable?  a. Addressing Customer Concerns: Since ASP model was new, many customers were apprehensive  about privacy, service levels and security of their data. Jamcracker had to prove the reliability of  their model to allay customer concerns. Since, Jamcracker was just an aggregator, they had to  ensure that all ASP providers that serve them followed the high security and privacy standards. Any  lapse or error from suppliers had the potential to destroy Jamcracker's credibility.  b. Achieving economies of scale: Their business model works on the principle that increase in  number of customers leads to increase in number of suppliers and vice versa. This allows the  company to negotiate better contracts with the suppliers as well as offer better deals to their  customers. However, the main problem is to get this virtuous cycle  ...

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    Essay Length: 781 Words / 4 Pages
    Submitted: November 19, 2012 Autor: peter
  • The Lincoln Electric Company Case Study

    The Lincoln Electric Company Case Study

    The Lincoln Electric Company This paper is an examination of the business practices that Lincoln employs to successfully produce quality welding products. We explore some of the key things they do well such as its compensation system and cost management. We will make a few suggestions on what might benefit the company, as well as the workers, if instituted. Key words: Lincoln Electric, cost controls, piece work In the assigned case of Lincoln Electric Company,

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    Essay Length: 2,502 Words / 11 Pages
    Submitted: November 19, 2012 Autor: coatespapers
  • Case Study - Near Failture at Nasigant

    Case Study - Near Failture at Nasigant

    Facts • The primary target was Kokura, but the bomb, “Fat Man” was dropped at the secondary target, Nagasaki. • The mission was planned for Aug. 11 but a forecast for bad weather moved it up to Aug. 9. • Col. Paul W. Tibbets Jr. who successfully completed Hiroshima mission promoted Maj. Charles W. Sweeney, who had no previous combat experience as commander for the mission. • Navy commander Frederick L Ashworth was one of

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    Essay Length: 2,044 Words / 9 Pages
    Submitted: November 20, 2012 Autor: shanylovevivi11
  • British Airways Case Study

    British Airways Case Study

    Case: British Airways British Airways One of the world’s top airlines, British Airways was actually the flag carrier of the United Kingdom. It was incorporated in 1974 from the merger of two London-based airlines. It was listed and traded publicly on the London Stock Exchange and a constituent member of the FTSE 100 Index. Although it still trades as British Airways it merged with Spanish airline Iberia in January 2011 the new group is called

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    Essay Length: 341 Words / 2 Pages
    Submitted: November 22, 2012 Autor: carcar0114
  • Jetblue Case Study

    Jetblue Case Study

    Jetblue Airways IPO Valuation Introduction & Recommendation JetBlue Airways is a startup low fare airline founded in 1999 by David Neeleman, a former employee at Southwest, another low cost carrier. The company grew quickly and offered the customer an experience that excluded everything that “sucked” about flying, giving them live TV at each of their leather seats, lower fares and superior customer service. The company had a strong management team and was making a name

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    Essay Length: 1,461 Words / 6 Pages
    Submitted: November 23, 2012 Autor: lindgren355
  • McDonalds Case Study

    McDonalds Case Study

    People have become more aware that their actions have an effect on the present and future environmental world. The method of preserving current resources to ensure they do not become extinct or permanently damaged is called sustainability. Sustainability has gained importance as consumers have expressed their growing concerns about the future of the planet. McDonald’s focus in this century has moved towards maintaining the welfare of all living and breathing things. Today and in the

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: November 24, 2012 Autor: smasher1980
  • Case Study

    Case Study

    This case study is about switching from a traditional phone or legacy system to a top-notch business VolP system. The down side might be the shock of transition of technology and the cost of the system. The name of this company is Tabarka studio, a high-end buildings material manufacturer. The fact that they had a legacy system would only allow two employees to be on the phone line at a time, which meant some incoming

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    Essay Length: 391 Words / 2 Pages
    Submitted: November 25, 2012 Autor: pliskinjr
  • Nokia Case Study

    Nokia Case Study

    Alarm Ringing: Nokia in 2010 “[...]Nokia’s problems are still fixable but the window is closing. I am not optimistic that they will be fixed in 2010 because there isn’t much time left, and if they aren’t fixed in 2011, Nokia will be in big trouble.” 1 Nick Jones, vice president, Gartner, Inc.2 in 2010. MARKET LEADER IN TROUBLE In September 2010, Stephen Elop (Elop) joined Nokia Corporations (Nokia) as the President and CEO. Elop, former

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    Essay Length: 665 Words / 3 Pages
    Submitted: November 25, 2012 Autor: skhwaka
  • Case Study: Black & Corporation (a): Power Tools Division

    Case Study: Black & Corporation (a): Power Tools Division

    Case Study:Black and Decker Corporation (A): Power Tools Division 1)Introduction: Black & Decker (B&D) corporation is a one of the most successful company that manufactures power tools, accessories, electric lawn, garden tools and residential security hardware. B&D’s sales reached a $4.8 billion in 1990, with nearly 50% of its product revenues generating from outside of the United States and 29% of its sales being from power tools and accessories. B &D is one of the

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    Essay Length: 847 Words / 4 Pages
    Submitted: November 25, 2012 Autor: mag2590
  • Schwinn Case Study

    Schwinn Case Study

    A. Environment “For decades, the Schwinn brand, synonymous with durability, ruled the road,” (Donnelly & Peter, 2011, p. 521) but that is where they fell short. The bicycle market has changed in the last few decades, and is no longer ruled by the leisure riders who enjoy the paved road, but instead prefer to take their ride to the woods and mountains. This trend began in the late 70’s and early 80’s, but went unnoticed

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    Essay Length: 587 Words / 3 Pages
    Submitted: November 26, 2012 Autor: falconair07
  • Dansko Case Study

    Dansko Case Study

    Individual Assignment 5 Dansko Case What are the main issues for Dansko’s Management? Do an internal analysis of their strengths and weaknesses. List only the “key” strengths and weaknesses (no more than two each). Issues: While enjoyed the great success in selling footwear, Dansko realized that some of its past strategies could not be maintained. Dansko need to find out new strategies to fit better of its medium-size business. Strengths Weaknesses Control unique, warm and

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    Essay Length: 422 Words / 2 Pages
    Submitted: November 27, 2012 Autor: zhud01
  • Nora-Sakari Case Study

    Nora-Sakari Case Study

    Background Nora Holdings (Nora) and Sakari Oy (Sakari) are attempting to establish a joint-venture (JV) company. The JV Company would be set up in Malaysia to manufacture and commission digital switching exchanges to meet the needs of the telecom industry in Malaysia and in neighboring countries, particularly Indonesia and Tailand (Bhagat, Kashlak, & Phatak, 2009). Nora and Sakari’s main objectives are complimentary, which at first glance, appear to be a picture perfect partnership. Nora is

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    Essay Length: 404 Words / 2 Pages
    Submitted: November 27, 2012 Autor: kmda2228
  • Polluter Corp Case Study

    Polluter Corp Case Study

    Introduction Polluter Corp. is a company that specializes in manufacturing household cleaning products. The government allocates emission allowances (EAs) for each year. The Company, in accordance with The Federal Energy Regulatory Commissions (FERC), records EAs as intangible assets. Polluter Corp. plans to upgrade its facilities in 2014 in order to decrease the amount of greenhouse gas emitted; however, the corporation will require EAs beyond the allocated amount. In response, the Company spent $3 million to

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    Essay Length: 1,248 Words / 5 Pages
    Submitted: November 27, 2012 Autor: perhapscc
  • Case Study: Should You Listen to the Customer?

    Case Study: Should You Listen to the Customer?

    This case is based on Delacroix, a modern dance troupe based in New York that had five companies touring the U.S. and Canada. Despite the stagnant economy, Delacroix was growing at a healthy pace, in part because of its policy of keeping ticket prices reasonably low. Marketing's role has been limited till then but Natalia the chief executive thought that a change was in order and the company needed better marketing to support its expansion

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    Essay Length: 1,469 Words / 6 Pages
    Submitted: November 28, 2012 Autor: andrew
  • Sears, Roebuck and Co Case Study

    Sears, Roebuck and Co Case Study

    Sears, Roebuck and Co. Overview Sears, Roebuck and Co. is the leading retailer of home appliances in the United States. Sears, Roebuck and Co. is an ideal retailer compared to its competitors, because of the consolidated approach that the company has established over the years. They are not only leaders in home appliances, but they reach consumers with different needs, such as: tools, fitness equipment, home and garden, automotive repair and maintenance, and apparel. Sears,

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    Essay Length: 2,092 Words / 9 Pages
    Submitted: November 28, 2012 Autor: crysbrys
  • Strategic Analysis Case Study

    Strategic Analysis Case Study

    Assignment 3 – Impact of Globalization on Local Community FLORIDA INSTITUTE OF TECHNOLOGY COLLEGE OF BUSINESS BUS 1801 - Global Business Perspectives Your Name Date Assignment Instructions: • Type your answers to the following questions. • Insert your answers into the fields following each question. • Make certain your name appears in the document header above. • The company and product you choose must not be the same as the company and product in your

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    Essay Length: 512 Words / 3 Pages
    Submitted: November 29, 2012 Autor: Antonio
  • Midsouth Case Study

    Midsouth Case Study

    Introduction The MidSouth Chamber of Commerce (MSCC) was an organization that began in the 1900s when a group of business people joined together to form the organization to lobby for legislature on issues of transportation. MSCC then grew to become one of the most powerful advocacy organizations and chamber of commerce in its area. As the organization grew, so did its need to use computer technology to streamline its business. This paper examines both the

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    Essay Length: 759 Words / 4 Pages
    Submitted: November 29, 2012 Autor: aspenman
  • Starbucks Case Study

    Starbucks Case Study

    1. Why has Starbucks’ customer satisfaction scores declined? As it is stated in the case Starbuck’s began to lose sight of their customers, “We’ve lost the connection between satisfying our customers and growing the business”. The company employed 50,000 partners in the U.S., most being hourly-wage employees called baristas. Turnover in Starbucks was one of the lowest in the industry at 70%. This was a key element when it came to servicing the customer. Starbucks

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    Essay Length: 334 Words / 2 Pages
    Submitted: November 30, 2012 Autor: rdgriswold
  • Space Shuttle Challenger Disaster Case Study

    Space Shuttle Challenger Disaster Case Study

    Space Shuttle Challenger Disaster Executive Summary NASA revolutionized the space program with the invention of the reusable space shuttle. Because of economic pressure, NASA’s budget was cut significantly. In order to save money, a hybrid liquid and solid fuel system was developed instead of the proposed all liquid system. The design relied on segments, which had never been using before on manned spacecraft. Two O-rings were used to seal the joint at each segment of

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    Essay Length: 2,149 Words / 9 Pages
    Submitted: December 1, 2012 Autor: Tim
  • Carlyx & Corolla Case Study

    Carlyx & Corolla Case Study

    Carlyx & Corolla Case Study Calyx & Corolla (“C&C”) succeeded with its unique direct grower-to-customer delivery system where the customers received their flowers directly from the growers, a cost-effective and customer conscious system. Their biggest strength was the overall quality of delivered flowers. Freshness and longevity was a result of maintaining an excellent relationship with affiliated growers and the use of FedEx ensured fast and safe delivery. Moreover, the congenial corporate culture cultivated by a

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    Essay Length: 470 Words / 2 Pages
    Submitted: December 1, 2012 Autor: jk3711
  • Chern's Case Study Ch 1 - Strategic Staffing

    Chern's Case Study Ch 1 - Strategic Staffing

    Chapter 1: Strategic Staffing 1.a. Identify realistic long-term and short-term process and outcome goals for staffing of sales associate positions at Chern's. Be sure to relate your goals to the firm’s business strategy and explain why each is important and should be adopted by the company. Strategic staffing is the process of staffing an organization in future-oriented, goal-directed ways that support the business strategy of the organization and enhance its effectiveness. Strategic staffing entails both

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    Essay Length: 767 Words / 4 Pages
    Submitted: December 1, 2012 Autor: mforster
  • Perrier Case Study

    Perrier Case Study

    One example of a business that acted ethically and was rewarded for their honesty was Perrier, who is a company that has been regarded as one of the most well-known companies for producing and selling sparkling mineral water. When the company found out that traces of Benzene, a harmful chemical that could make any customer sick, in thirteen of their water bottles in the United States, they could have easily played it off as a

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    Essay Length: 355 Words / 2 Pages
    Submitted: December 1, 2012 Autor: jas1888
  • Apple Inc Case Study

    Apple Inc Case Study

    Case Summary of Apple Inc. (2010) Apple Inc., formerly known as Apple Computer in 1976 was founded by Steve Wozniak and Steven Jobs. Since its establishment, Apple Inc. had experienced many turnarounds in its business operations including numbers of leadership changes, various product innovations, and as well as the upside down performance during the earlier time. Apple Inc. is a well-known and strong manufacturer of electronic products, ranging from the personal computer (PC), personal media

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    Essay Length: 405 Words / 2 Pages
    Submitted: December 1, 2012 Autor: hawary6321
  • 2008 Apple Case Study

    2008 Apple Case Study

    ​Executive Summary: Through our analysis of the Apple case, we found two problems that really stuck out. These problems were created by the same business decision made by Apple in its release of the IPhone in 2007. Apple made the decision to restrict the IPhone to a single network, in this case AT&T. The first problem that occurred was the threat of rivalry. Because Apple only used the one network, it allowed competitors to jump

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    Essay Length: 1,279 Words / 6 Pages
    Submitted: December 3, 2012 Autor: KooterScoot77
  • Harley Davidson Management Case Study

    Harley Davidson Management Case Study

    “No business can survive over the longer term if it cannot continually reinvent self. But this is most difficult to do as it requires working across all layers of the firm. Essential and difficult, it is the ultimate test of leadership.”- Dr. John Kotter 1. Introduction In the era of globalization and in a rapidly changing, modern business world, change is inevitable for almost every company. Due to this omnipresent phenomenon, the assignment at hand

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    Essay Length: 2,551 Words / 11 Pages
    Submitted: December 3, 2012 Autor: zissilein