Journal of Retailing and Consumer Services Free Term Papers
695 Journal of Retailing and Consumer Services Free Papers: 101 - 125
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Marketing Case - Consumer Satisfaction
Marketing merely reflects the needs and wants of consumers. Marketing is about identifying and meeting social needs "Meeting needs profitably5." In order for organisations to create value and satisfaction for customers, they need information and comprehend consumer needs and wants7. Nowadays, the rapid growth in information technology, combined with the relatively low cost of data storage in business has resulted in a corresponding increase in availability of consumer data6. Marketers have identified different marketing concepts
Rating:Essay Length: 497 Words / 2 PagesSubmitted: February 10, 2012 -
A Proposal for Understanding the Buying Behavior of Rural Youth with Respect to Mobile Services
A Proposal for Understanding the buying behavior of rural youth with respect to mobile services (Handsets and connection) By Group- 4: Mukul, Shrestha , Shravan Kr. Gupta. 10/16/2011 This proposal deals with the study of rural youth’s buying behavior regarding Mobile handset and services. This document talks about the process and proposed method of the study. Topic: Understanding the buying behaviour of rural youth with respect to mobile services (Handsets and connection) Purposes: India
Rating:Essay Length: 540 Words / 3 PagesSubmitted: February 10, 2012 -
Data Aggregation - Warehouse and Retail Stores
The analysis outline: Data collection: • Location of retail stores, existing warehouses (5 warehouses located in Atlanta, Boston, Chicago, Dallas and Los Angeles), manufacturing facilities (a single manufacturing facility in San Jose), and suppliers. • Candidate locations for the new warehouse. • Information about products, i.e., their sizes, shapes and volumes. • Annual demand (past actuals and future estimates) and service level requirements for each product by customer location. • Transportation rates by available modes.
Rating:Essay Length: 598 Words / 3 PagesSubmitted: February 10, 2012 -
Social Service Agency Interviews
Social Service Agency Interviews (Hospice) There are a variety o different hospice companies that were interviewed a dedicated individual. Registered Nurse (RN) Margaret Canlas notifies the physicians of any and every situation also observe the daily progress of the patients. The agency serve over 1,000 patient's monthly not counting home health there is a great need for hospice workers throughout the agency. Hospice Sandra Collins is the patient liaison and in this position she will
Rating:Essay Length: 386 Words / 2 PagesSubmitted: February 11, 2012 -
Howard and Sheth Model - Consumer Decision Model
Howard And Sheth Model • Inputs (stimuli) o significative The 'real' (physical) aspects of the product or service o symbolic The ideas or images attached by the supplier o social The ideas or images attached to the product by society, such as reference groups. • Outputs o The consumers actions • Constructs o perceptual Obtaining and handling information about the product or service. o learning The process of learning leading to the decision itself BEM
Rating:Essay Length: 2,331 Words / 10 PagesSubmitted: February 12, 2012 -
Comparison of Wegmans and Jusco in Service Quality
Executive Summary This report discussed about the comparison of service quality performance between Wegmans and local store, JUSCO. JUSCO's service gaps also have been identified and some suggestions were recommended to close the gaps. Section 1 looked at evaluation of Wegmans service quality performance for customers and employees. Wegmans was evaluated based on the five service dimensions: reliability, responsiveness, assurance, empathy and tangibility. Wegmans acted reliably by keeping low prices for top forty families' product
Rating:Essay Length: 4,458 Words / 18 PagesSubmitted: February 15, 2012 -
Outsourcing of Clinical and Non-Clinical Services in Hospitals in Ghana
After the decoupling of the Ghana Health Service (GHS) the early 2000s, the service launched a new program titled the “Medium Term Health Strategy (MTHS)”. This program aims to establish a more equitable, efficient, accessible and responsive health care system in Ghana. The purpose of these reforms in Ghana, as in other countries, was to ensure efficiency in resource allocation and to develop an innovative health care system that is better capable of responding to
Rating:Essay Length: 525 Words / 3 PagesSubmitted: February 17, 2012 -
Global Neurological Services Marketing Plan
Abstract Global Neurological Services (GNS) marketing plan will illustrate how our consultants will provide assessment of patients that cannot be matched by any other neurological group. GNS targeting and positioning throughout the world will assure immediate success. Our use of state of art technology will allow us to communicate, diagnose clearly, and integrate into any medical center globally. GNS will illustrate the importance of being available by way of internet twenty-four hours a day, but
Rating:Essay Length: 3,343 Words / 14 PagesSubmitted: February 18, 2012 -
Securing Computer Networks Against Distributed Denial of Service (ddos) Attacks
Securing Computer Networks against Distributed Denial of Service (DDoS) Attacks "85 percent of respondents detected computer security breaches within the last 12 months, up 42% from 1996." —Annual Computer Security Institute and FBI Survey, 2001 Although the quote and the contents of this report is now fairly dated, the rise of Denial of Service (DoS) and Distributed Denial of Service (DDoS) attacks has risen consistently over time however they aren't a new phenomenon. There are
Rating:Essay Length: 2,737 Words / 11 PagesSubmitted: February 19, 2012 -
McBride Financial Services: Risk Assessment
McBride Financial Services: Risk Assessment Hugh McBride has requested a risk analysis for the city of Boise, Idaho with the intention of setting up an office for McBride Financial Services. This analysis will help the organization decide if Boise is the right city to place an office based on the inherent internal and external risks. The analysis will include research of the city that will include local crime statistics and topological information. The severity of
Rating:Essay Length: 1,357 Words / 6 PagesSubmitted: February 26, 2012 -
My Journal
II. STRENGHTS OF THE HOTEL Within walking to distance to main historical sites so you can avoid the headache of dealing with cab drivers (though the Ermita/Malate district is not very friendly or comfortable for guest). Free WiFi and it worked just fine. Free breakfast, which was convenient and decent enough; the buffet is probably heavier than what Western tourists are accustomed to for breakfast, but they have made-to-order dishes as well.
Rating:Essay Length: 511 Words / 3 PagesSubmitted: February 27, 2012 -
Journal Review of the Structured Interview
A Journal Review of Bragger, J., Brecher, E., and Kutcher, E. (2006) The Structured Interview: Reducing Biases Toward Job Applicants with Physical Disabilities, Employee Responsibilities and Rights Journal, Vol. 18, No. 3, pp. 155-170. Introduction In the hiring process, much effort is directed towards eliminating bias in the selection of the most qualified candidate. It is believed that this can be achieved by carefully identifying skills, knowledge and competencies that are job related while eliminating
Rating:Essay Length: 1,155 Words / 5 PagesSubmitted: February 27, 2012 -
Analysis of Marketing Trends in Quick Service Restaurants Between A1 and B2 Grade Cities
Analysis of marketing trends in quick service restaurants between A1 and B2 grade cities Sakshi Bhambhu, Akul Yadav Abstract:Marketing trends is a novel manifestation of something that has unlocked or serviced an existing (and hardly ever changing) consumer need, desire, want, or value. The focus of this study is on searching the parameters that are influencing the marketing trends in the two cities. Then through these basic things we can also find out the basic
Rating:Essay Length: 2,262 Words / 10 PagesSubmitted: February 27, 2012 -
Courier Service
RESEARCH TITLE: Selection of Courier Service Provider: a customer's perspective I am student from UCSI University, B.A. (Hons) Logistics Management who is taking the subject; Independent Project B is conducting a survey on "Selection of Courier Service Provider: a customer's perspective". The purpose of this study is to discover the relationship among customer satisfaction and service quality on courier service provider from customer perspective. The research objectives are: 1. To discover the relationship among customer
Rating:Essay Length: 646 Words / 3 PagesSubmitted: February 28, 2012 -
Product/service Positioning
Product/ Service positioning is creating a unique, consistent and recognized customers perception about a company offering and image. The customer believes about a company’s product value, features, and benefits that also is Product/Service positioning. It based on customer experiences and evidence rather than awareness created by advertising or promotion. A company wants to success in market that have to understanding their customers by using evaluate competing marketing programs and make purchase decisions. It may be
Rating:Essay Length: 381 Words / 2 PagesSubmitted: February 29, 2012 -
Full Service Agency
Introduction to Advertising - mass media. Q9) Advantages and disadvantages of FSAs. Answer: FSAs (Full Service Agency) are those which engage in virtually all facets of the advertising process, typically including account management, market research, creative design, administrative tasks, planning, production and media buying. Advantages 1. One-stop shop • The client has to only worry about managing a relationship with one main agency of his choice vs. multiple agencies. • The agency handles the client's
Rating:Essay Length: 298 Words / 2 PagesSubmitted: February 29, 2012 -
Quality Metal Service Center Strategic Objectives
Management Control Systems Professor Bob Madden March 3rd, 2011 Case 7-3: Quality Metal Service Center Matt Stone (200706221) Bradley Morrison (200606309) Quality Metal Service Center is a metal distributor, which sells to smaller users of metal products than the big manufacturer/suppliers such as Bethlehem, Crucible, etc. To be competitive they must have shorter lead time and all around better customer service to cover the extra cost of small lot sales and make their product worthwhile
Rating:Essay Length: 881 Words / 4 PagesSubmitted: March 2, 2012 -
Consumer Behaviour Essay
Consumer Behaviour Essay Today the world population is around seven billions people. A large part of the world population is consuming goods and services which mean they are consumers and part of the global consumer society. We are also talking about a “Throw-away society”, for example around 80 percent of US products are used once and then thrown away. That why it’s interested to know: what does it mean to be a consumer and what
Rating:Essay Length: 1,554 Words / 7 PagesSubmitted: March 4, 2012 -
Toward E-Banking Services
Toward E-Banking Services "Yes, For E-Banking Services" Importance of the Study: Bahraini banks are one of the best Gulf banks that employed modern technology in the service of customers years ago and have invested huge sums of money for the settlement of advanced technologies in the field of banking services. Banks are experiencing a revolution in the banking business; banks are shifting from traditional to electronic banks, which rely on Information Technology and Communications. This
Rating:Essay Length: 1,699 Words / 7 PagesSubmitted: March 7, 2012 -
Contract of Service Vs Contract for Service
INTRODUCTION Businesses exist with the primary view of making a profit and thus returning value to its shareholders. It is therefore not surprising that once the profit base of the business is undermined or threatened that steps will be introduced to stem the loss in profits by the business. If an analysis is conducted and the findings indicate that the proportionately high cost of conducting business can be attributed to the local environment or to
Rating:Essay Length: 2,655 Words / 11 PagesSubmitted: March 7, 2012 -
Chinese Consumers and Brand Name
On one nice spring day, in one of the world’s greatest fashion destinations, Paris, my wife and her friend decided to do their shopping before flying back home. As they were touring the streets of Paris, they got stopped by two ordinary dressed, early forties, Chinese ladies. To my wife’s and her friend’s amazement, the Chinese ladies asked them if they can do them a favor, pointing out to a near by store. It was
Rating:Essay Length: 1,429 Words / 6 PagesSubmitted: March 8, 2012 -
A Study of Retail Strategies Adopted by Tanishq
A STUDY OF RETAIL STRATEGIES ADOPTED BY TANISHQ (Synopsis towards partial fulfillment of the assessment in the subject of Service Marketing) SUBMITTED BY: SUBMITTED TO: Aubert Sebastian Dr. Archi Mathur BBA(Hons.), LL.B(Hons.) (Faculty of Management) Roll no.- 676 Vth Semester NATIONAL LAW UNIVERSITY, JODHPUR SUMMER SESSION (JULY-NOVEMBER 2011) TOPIC A STUDY OF RETAIL STRATEGIES ADOPTED BY TANISHQ INTRODUCTION In the branded jewellery segment, Tanishq has established its leadership position and built a persona which is
Rating:Essay Length: 777 Words / 4 PagesSubmitted: March 11, 2012 -
Massachusetts Financial Services
Summary/Recommendation Massachusetts Financial Services’ compensation plan is not compatible with the hedge fund business. Massachusetts Financial Services (MFS) is America’s oldest mutual fund company, who adopts a subjective-evaluation-based compensation policy and faces problem to apply the compensation plan to their hedge fund business. Supporting Argument MFS fails to attract and retain its hedge fund managers because of the current reward system. Hedge fund usually generates much higher profits than mutual fund, with higher risk accompanied.
Rating:Essay Length: 449 Words / 2 PagesSubmitted: March 12, 2012 -
Brief Summary of the Dodd-Frank Wall Street Reform and Consumer Protection Act
Create a Sound Economic Foundation to Grow Jobs, Protect Consumers, Rein in Wall Street and Big Bonuses, End Bailouts and Too Big to Fail, Prevent Another Financial Crisis Years without accountability for Wall Street and big banks brought us the worst financial crisis since the Great Depression, the loss of 8 million jobs, failed businesses, a drop in housing prices, and wiped out personal savings. The failures that led to this crisis require bold action.
Rating:Essay Length: 431 Words / 2 PagesSubmitted: March 14, 2012 -
The Role of Service and Sales Skills in Customer Retention
THE ROLE OF SERVICE AND SALES SKILLS IN CUSTOMER RETENTION This research examined whether specific service and sales skills could improve customer retention rates. A literature review was conducted to examine the following issues: (1) whether customer retention rates could be improved by attempting to resell customers who wished to cancel their accounts or stop services; (2) service quality factors that have been shown to contribute to customer retention; (3) behaviors and skills that have
Rating:Essay Length: 3,365 Words / 14 PagesSubmitted: March 17, 2012