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Last update: February 13, 2015
  • Indian River Case

    Indian River Case

    Team Paper: Indian River Part A Introduction Indian River is a long-standing citrus produce and citrus juice manufacturer. Due to current dips in the entire citrus juice market, Indian River asked our consultant team to evaluate whether or not they should proceed when an entirely new to market product that they could produce: a citrus-lite juice. Within this case that we worked on for Indian River, we will discuss (1) their background and current market

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    Essay Length: 1,238 Words / 5 Pages
    Submitted: April 12, 2015 Autor: Christine222
  • What Products Should Lefils Capitalize on to Sustain the Family Business and Keep Family Happy?

    What Products Should Lefils Capitalize on to Sustain the Family Business and Keep Family Happy?

    Lafils Case Problem Statement: What products should Lefils capitalize on to sustain the family business and keep family happy? (land stewards and values) Opportunities Matrix: Existing New Exist Mkt presentation development New Product development diversification Alternative 1: 2700 acres and sell 10,000 acre Issue: Objective not addressed very well, family can’t keep land and they want to keep it Financial: cost 27 million SWOT: S match O?- they weren’t matched up Min W? Yes with

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    Essay Length: 660 Words / 3 Pages
    Submitted: April 15, 2015 Autor: auburnabell
  • French & Indian War

    French & Indian War

    The French and Indian War (14-63) altered the political, economic, and ideological relationship between Britain and its American colonies in many and different ways. The relationship was altered politically in behalf of Britain’s control of the eastern coastline, economically on how Britain's plans after 1763 were designed to raise prices to pay for the cost of the new empire, and ideologically because American colonists beliefs on the relationship between Britain and the colonies. The British

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    Essay Length: 507 Words / 3 Pages
    Submitted: April 16, 2015 Autor: lilydrew22
  • Product, Pricing, and Distribution Fundamentals

    Product, Pricing, and Distribution Fundamentals

    III. Product, Pricing, and Distribution Fundamentals: Discuss these aspects of the 4 P’s, keeping in mind how they relate to your target market and overall positioning strategy. * Brand Name: Choose a name for your product. Will you go with the existing American name or something new? Justify your choice--why is this a good brand name? * Product design: Briefly describe your product in terms of its core components, packaging, and support services. Are there

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    Essay Length: 991 Words / 4 Pages
    Submitted: April 16, 2015 Autor: loz_512
  • Manchester Products: A Brand Transition

    Manchester Products: A Brand Transition

    MANCHESTER PRODUCTS 1.0 BACKGROUND OF CASE STUDY Manchester Products Ins. was one of the leading office manufacturers of furniture in the United States. In 2004, the revenue of Manchester were USD2.33 billion. The company have a strong expertise in engineering, ergonomics and durable designs feasible to implement to household furniture products. This is the reason of strategic expansion of household furniture market, in order to use synergies between office furniture and household. In 1999, Manchester

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    Essay Length: 2,738 Words / 11 Pages
    Submitted: April 19, 2015 Autor: aenisue
  • Launching of New Product

    Launching of New Product

    Project idea 2: Launching of a new product Topic: Launching of a new product in market for some industry like software, manufacturing, education etc. Scope: The project will go through the new product development phase consisting of following major stages: (1) Idea generation: This step involves idea for new products from customers, R and D, department competitors, salespeople, trade shows, etc. (2) Idea Screening: This step answers whether or not customers in the target market

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    Essay Length: 350 Words / 2 Pages
    Submitted: April 23, 2015 Autor: delhigeek
  • Modern Techniques for Marketing Bank Products: Innovative Suggestion for Ncc Bank Ltd

    Modern Techniques for Marketing Bank Products: Innovative Suggestion for Ncc Bank Ltd

    Chapter One Introduction 1.1 Background of the Study An Internship in a real life business organization is required as an obligatory part for the students after completion of academic courses in order to complete the Bachelor of Business Administration Program successfully. Internship is a requirement to complete the BBA Program. IN the four year I just learnt about theoretical knowledge. In internship that is based on practical work and we can get the chance to

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    Essay Length: 14,457 Words / 58 Pages
    Submitted: April 25, 2015 Autor: Tanveer Rafiz Ahmed
  • Improvement of Marketing Development of Turkish Industry Products in Lithuania

    Improvement of Marketing Development of Turkish Industry Products in Lithuania

    Improvement of Marketing Development of Turkish Industry Products in Lithuania CONTENTS LIST OF ABBREVIATIONS LIST OF TABLES LIST OF FIGURES INTRODUCTION 1. LITERATURE REVIEW ON PRODUCT DEVELOPMENT AND MARKETING 1.1. Product development and marketing 1.2. Product development process from marketing perspective 1.2.1. Adaptation of existing products in local markets 1.2.2. Product development strategies and emerging markets 1.3. Product marketing and influence of loyalty programs in attracting customers 2. METHODOLOGY OF RESEARCH 2.1. Research methods selection

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    Essay Length: 10,121 Words / 41 Pages
    Submitted: April 28, 2015 Autor: Rayn Singh
  • Product Costing

    Product Costing

    Product costing “A product cost is any cost that is correlated with units of product for a particular purpose and is those which are identified with goods or services intended for sale to customers.” (Caplan, nd) Thus, identification of product costs depends on the purpose for which it is done. For example, “the factory manager is interested in manufacturing costs, whereas the merchandising manager might be interested in both manufacturing and nonmanufacturing costs, including research

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    Essay Length: 920 Words / 4 Pages
    Submitted: May 5, 2015 Autor: xwen1
  • Significance of Organisational Culture on Production in Manufacturing Companies

    Significance of Organisational Culture on Production in Manufacturing Companies

    Significance of Organisational Culture on Production in Manufacturing Companies By Cornelius Femi Popoola Department of Business Administration Faculty of Management Sciences Joseph Ayo Babalola University Abstract The importance of managing and manipulating culture in production cannot be underestimated in terms of its impact on the production process. This paper presents the significance and effective managing culture on production in Manufacturing Companies. The paper revealed employee commitment, performance, productivity level and quality as important tool to

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    Essay Length: 2,129 Words / 9 Pages
    Submitted: May 11, 2015 Autor: POFEC
  • Production of Materials

    Production of Materials

    HSC - Stage 6 2 Unit Chemistry 9.2 – Production of Materials: Δ. Construct word and balanced formulae equations of all chemical reactions as they are encountered in this module: * BASIC reactions to remember: * Acid reactions: * acid + base salt + water * acid + metal salt + hydrogen gas * acid + carbonate carbon dioxide gas + salt + water * Complete combustion: * hydrocarbon + oxygen water + carbon dioxide

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    Essay Length: 83,196 Words / 333 Pages
    Submitted: May 19, 2015 Autor: evonsequeira
  • Promotion of Both New and Existing Products Can Standout Without Price Reduction

    Promotion of Both New and Existing Products Can Standout Without Price Reduction

    Assessment 1: Promotion of both new and existing products can standout without price reduction over others. Retail marketing is all the activities operated by retailers which commonly uses marketing mix, such as product, price, place and promotion; in order to influence consumer stimuli towards the products. Price reduction frequently uses in the retail marketing plan to persuade customer buying decision making to the products and allows the retailers to segment their customers for particular goods

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    Essay Length: 2,042 Words / 9 Pages
    Submitted: May 19, 2015 Autor: Ronakorn Voranunsiri
  • New Product Launch Plan

    New Product Launch Plan

    NEW PRODUCT LAUNCH MARKETING PLAN: PART III New Product Launch Plan: Part III Aya Hashimoto, Cynthrea Font, Robert Lowery & Lee Williamson MKT 571 June 4, 2015 Dr. Scott Goldberg ________________ Executive Summary This report is the third and final installment of the launch plan for a chipotle-flavored potato chip launch in the United States and foreign markets. The target market will remain lower and middle-income consumers but the company will design advertisements to market

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    Essay Length: 3,923 Words / 16 Pages
    Submitted: June 10, 2015 Autor: Cynthrea
  • Disposable Baby Products - Us - April 2015

    Disposable Baby Products - Us - April 2015

    Disposable Baby Products - US - April 2015 Leading Companies Key points In baby care, trust and brand recognition count and three large, well-established suppliers - P&G, Kimberly-Clark, Johnson & Johnson - together command 73% of the market. P&G and Kimberly Clark dominate the diaper segment. From 2013-14, P&G carved share away from Kimberly-Clark, whose mid-tier marketing strategy has been less successful that P&G’s appeal at the high-end, with Pampers, and the low-end, with Luvs.

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    Essay Length: 846 Words / 4 Pages
    Submitted: June 10, 2015 Autor: Xiang Ji
  • Indian Aviation Industry Group Project Akashdeep Kshiti Swapnil Business Analytics

    Indian Aviation Industry Group Project Akashdeep Kshiti Swapnil Business Analytics

    Akashdeep, Kshitij Jaiswal, Swapnil Kantilal Gandhi| Business Analytics Indian Institute of Management, Ahmedabad. December 12, 2013 Description: C:\Users\nehul\Desktop\IIMA_Logo.png ________________ CONTENTS INDIAN AVIATION INDUSTRY PROJECT REPORT GAP ANALYSIS FACTOR ANALYSIS CLUSTER ANALYSIS DISCRIMINANT ANALYSIS APPENDIX – I REFERENCES/CREDITS ________________ INDIAN AVIATION INDUSTRY India one of the fastest growing economies and the aviation sector also plays an important part in this development. The aviation sector not only helps in commuting but also provides business to the country

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    Essay Length: 1,603 Words / 7 Pages
    Submitted: June 30, 2015 Autor: rajasunder7
  • A Regression Analysis Analyzing the Effect of Broad Moeney Growth to the Gross Domestic Product of the Philippines

    A Regression Analysis Analyzing the Effect of Broad Moeney Growth to the Gross Domestic Product of the Philippines

    OMG : ON MONEY GROWTH A REGRESSION ANALYSIS ANALYZING THE EFFECT OF BROAD MOENEY GROWTH TO THE GROSS DOMESTIC PRODUCT OF THE PHILIPPINES In Partial Fulfillment Of the Requirements in ECOMET2 3st Term, A.Y. 2014-2015 Submitted to: Dr. Cesar Rufino School of Economics De La Salle University Submitted by: RIOSA, Stephanie Nicole D. 11224088 V25 April 24, 2015 TABLE OF CONCENTS INTRODUCTION 3 Background of the Study 3 Statement of the Problem 3 Objectives of

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    Essay Length: 20,026 Words / 81 Pages
    Submitted: July 8, 2015 Autor: stephriosa
  • New Product Launch Marketing Plan, Part I

    New Product Launch Marketing Plan, Part I

    NEW PRODUCT LAUNCH MARKETING PLAN, PART I New Product Launch Marketing Plan, Part I MKT 571 July 8, 2015 ________________ New Product Launch Marketing Plan, Part I Make-Up Art Cosmetics (M.A.C.) is a worldwide leader in professional cosmetics. The company began in Toronto, Canada in 1984. M.A.C. established itself as the ultimate color authority (www.maccosmetics.com, 2015). To continue its “colour authority” image the company has created an innovative product. The Magic Rainbow Tip Stick (the

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    Essay Length: 1,248 Words / 5 Pages
    Submitted: July 13, 2015 Autor: Byron Salter
  • Company and Product Description

    Company and Product Description

    Company and product description: Our company consists of five partners. We get to know each other during our studies in University. After we have graduated, one of our partner have interest in horological learning and have an idea to build a business, while the other partners do have the idea in marketing and distributing, hence we start to form a group to plan and develop our business. After a prototype invention has been built, proposal

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    Essay Length: 349 Words / 2 Pages
    Submitted: July 15, 2015 Autor: jasonyau36
  • Indian Institute of Management, Trichy

    Indian Institute of Management, Trichy

    Case Analysis-1 || Shouldice Hospital INDIAN INSTITUTE OF MANAGEMENT, TRICHY http://upload.wikimedia.org/wikipedia/en/3/38/IIM_Trichy_Logo.png Shouldice Hospital Manufacturing Strategy Case Analysis - 1 Group No 6 19/6/2015 This report aims to analyze the case of Shouldice Hospital’s operational effectiveness. Our team has tried to analyze the situation from various dimensions in the field of management, by using tools like the decision support model, Gantt chart etc. We also arrive at a set of recommendations for the hospital, for the

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    Essay Length: 1,182 Words / 5 Pages
    Submitted: July 15, 2015 Autor: Rags467
  • Service Operations of Indian & European Startups

    Service Operations of Indian & European Startups

    Chapter 1 Introduction Fig 1.1: The Share of Services in GDP Figure 1.1 shows the share of services in the GDP of countries around the world. In which the highlighted (on the map Violet highlighted areas shows 60% or more, Blue highlighted areas shows 50-59%, Green highlighted areas shows 40-49%, Orange highlighted areas shows 30-39%, Yellow area shows less than 30% and for Grey area data is not available as these are either very remote

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    Essay Length: 10,078 Words / 41 Pages
    Submitted: August 1, 2015 Autor: Sudhanshu Baghel
  • Major Indian Manufacturers

    Major Indian Manufacturers

    Jacguard Tape spun Narrow Fabric- Export market:: Major Indian manufacturers: 1. Shivam Narrow Fabrics 2. Arrow 3. Premco Global 4. Spica Global 5. Bala techno industries The market of Sunrise Colors’ elastic tapes is dependent on the growth of innerwear garments sector. According to a research conducted by Technopac Advisors, the Indian innerwear market is worth Rs. 17,0 crore (2013) and is estimated to grow at 13 percent to reach Rs. 59,540 crone by 2023.

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    Essay Length: 700 Words / 3 Pages
    Submitted: August 2, 2015 Autor: saffhh
  • Age Targeting: Brand and Product

    Age Targeting: Brand and Product

    Gillian Kate B. Asuero BSBA-MM II-B Mr. Ryan Marvin Mabeza MM 100 Age Targeting: Brand and Product Brand name is one of the most crucial factors that determine the success of a product. It can either help the product enhance its image among the target consumers, and eventually build a strong recall among them. Branding nowadays is one of the most important things a company should take note of. Its strategies should be well planned.

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    Essay Length: 2,515 Words / 11 Pages
    Submitted: August 7, 2015 Autor: Gillian Kate Asuero
  • Marketing Strategy and Analysis for the Future Growth of Sail with Special Focus on Railway Products

    Marketing Strategy and Analysis for the Future Growth of Sail with Special Focus on Railway Products

    A PROJECT REPORT ON MARKETING STRATEGY AND ANALYSIS FOR THE FUTURE GROWTH OF SAIL WITH SPECIAL FOCUS ON RAILWAY PRODUCTS PREPARED FOR MR. TUSHAR KANT PROF. DHANANJAY SINGH BY PRIYA SHARMA 14A1HP062 INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD 2014-2016 download images images (1) A PROJECT REPORT ON MARKETING STRATEGY AND ANALYSIS FOR THE FUTURE GROWTH OF SAIL WITH SPECIAL FOCUS ON RAILWAY PRODUCTS Copyright©2015 by Priya Sharma FOREWARD This report contains all the analysis and strategies

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    Essay Length: 587 Words / 3 Pages
    Submitted: August 10, 2015 Autor: Shivank Sharma
  • The Healthband - an Innovative Product

    The Healthband - an Innovative Product

    The HealthBand - The HealthBand Shante Williams MGMT422-1401B-02 Unit 1 IP 1 American InterContinental University Abstract This paper will define the term difference of entrepreneurship and identify an innovative product and the reason the product is innovative within its marketplace. There will be detailed information identifying how the product was introduced to the market and whether it was an entrepreneurship approach or the intrapreneurship approach. This paper will identify the advantages, disadvantages, and challenges, if

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    Essay Length: 908 Words / 4 Pages
    Submitted: August 19, 2015 Autor: Hersheys74
  • Silk Road Case

    Silk Road Case

    Silk Road DBQ By Leo Pawlika The Silk Road created a vast interconnected network throughout all of Asia, Europe and some of Africa. The Silk Road was not just one big network of roads, these roads are like veins in a human. There were major roads that then split off into smaller roads. The Silk Road to a great extent connected the whole eastern hemisphere allowing the opportunity for cultures to share religion, trade and

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    Essay Length: 996 Words / 4 Pages
    Submitted: August 31, 2015 Autor: leopawlika

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