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Last update: February 14, 2015
  • Easy Jet Strategy - Ryanair

    Easy Jet Strategy - Ryanair

    Easy Jet Part 1 Easy jet is a good example of no-frill stragedy. Easy jet is not just persuing a cost-leadership stratigy but it is based on being a no-frills company. There are bigger competitors in its industry such as, RyanAir. Is easyjet as cost efficient as RyanAir and what would happen if they decide to compet on a head-on basis (so far they havn't). in a sense easy jet is trying to differentiate itsef

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    Essay Length: 475 Words / 2 Pages
    Submitted: November 26, 2011 Autor: jon
  • Business Organisation and Structure

    Business Organisation and Structure

    Business organisation and structure Having studied this chapter you will be able to: • Ascertain the appropriate organisational structure for different types and sizes of business. • Understand the concepts of span of control and scalar chains. • Appreciate the differing levels of strategy in an organisation. In a nutshell: This chapter lays the foundation for an understanding of what organisations are, what they do and how they do it. Business Context Appreciating why organisations

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    Essay Length: 1,551 Words / 7 Pages
    Submitted: November 27, 2011 Autor: antoni
  • Business to Business

    Business to Business

    The article below sheds a very positive light on the use of Business to Business (B2B) portals. B2B is the exchange of products, services, or information between businesses as opposed to between businesses and consumers. This editorial describes the benefits of B2B in an attempt to encourage up and coming businesses to use this portal. Some of the benefits listed are: • Aids in the development activities of the products of a company • Improve

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    Essay Length: 525 Words / 3 Pages
    Submitted: November 27, 2011 Autor: andrey
  • The Ryanair Strategy

    The Ryanair Strategy

    The Ryanair Strategy Below is an interesting article by the Independent newspaper about the criticism by the Office of Fair Trading calling the airline "puerile and childish" over its charging policy. What I find interesting about this whole calamity presently facing the "budget" airline industry are the reasons why Ryanair seems to be continually losing the battle for positive public perceptions, when rivals such as Easyjet or BMI do not seem to suffer to the

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    Essay Length: 1,051 Words / 5 Pages
    Submitted: November 27, 2011 Autor: viki
  • Fujiwara Techno-Art Co. - Family Business

    Fujiwara Techno-Art Co. - Family Business

    I. Executive Summary This report will examine Fujiwara Techno-Art Co.; a typical Japanese family business majored in supplying production machines and plants for fermented food, healthy food, and biomass products. Over years in business, Fujiwara Techno-Art has established and maintained a culture of strong and reliable relationship between employees and between company and clients, which is also the success key to its current dominant position of domestic market. However, as the domestic market is

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    Essay Length: 2,940 Words / 12 Pages
    Submitted: November 28, 2011 Autor: andrey
  • International Business Environment - a Brief Guideline on the Case Method, Analysis and Reporting

    International Business Environment - a Brief Guideline on the Case Method, Analysis and Reporting

    INTERNATIONAL BUSINESS ENVIRONMENT: A BRIEF GUIDELINE ON THE CASE METHOD, ANALYSIS AND REPORTING 1.0 Introduction This set of guidelines on case study analysis and reporting pertaining to the international business environment is offered to assist the student in undertaking the individual case study assignment required in the course. It is brief in nature and as such does not purport to cover every angle or aspect the student may require knowing. It is also offered, as

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    Essay Length: 815 Words / 4 Pages
    Submitted: November 28, 2011 Autor: antony3364
  • Potential Strategies for Hsbc's Entry into China's Rural Banking Sector

    Potential Strategies for Hsbc's Entry into China's Rural Banking Sector

    1. Introduction Compared to the deterioration of America and Europe economic situation due to the financial crisis in 2008, China's domestic demand has grown dramatically in recent times. China has replaced Japan as the secondary largest economy so multinational companies are fighting to enter China's market to obtain the dominant position. According to Yung (2011), in retail banking, foreign lenders are optimistic about China since the investment industry of Chinese market has remained open for

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    Essay Length: 1,717 Words / 7 Pages
    Submitted: November 28, 2011 Autor: andrew
  • Doing Business in Turkey

    Doing Business in Turkey

    Taking on Turkey Turkey's beaches are known to be beautiful, clean, and one of the most stunning sites to see in all of Europe. In fact, at the 2011 World Travel Awards the country of Turkey won 15 awards all together for its unique culture and attractive sites across the country making it one of the world's best tourist attractions (HolidayRentalweb.com). Along with tourism comes opportunities for business in many different areas of the market

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    Essay Length: 1,230 Words / 5 Pages
    Submitted: November 28, 2011 Autor: andrew
  • Characteristics of Small Business Owner and the Nature of Small Business in General

    Characteristics of Small Business Owner and the Nature of Small Business in General

    Abstract Purpose---Identifies the characteristics of small business owner and the nature of small business in general. Methodology---in this research is included a brief introduction to the reasons why people want to start their own business, what the characteristic of small business owner is and what is the nature of small business in general. This is followed by a definition of small business in Australia and a discussion about the importance of the role of Family

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    Essay Length: 799 Words / 4 Pages
    Submitted: November 28, 2011 Autor: Antonio
  • Business Case

    Business Case

    Students are directed to use the advanced search engine to navigate the correct and legitimate information for their assignment. Different search engines compile information using different criteria and have access to different databases. Applying technology to develop students higher order skills and creativity to manage student learning activities in a technology-enhanced environment. Resources The European Parliament Office in London has a website and will also supply multiple copies of materials on Europe. Also the European

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    Essay Length: 304 Words / 2 Pages
    Submitted: November 28, 2011 Autor: antoni
  • The Business Cycle

    The Business Cycle

    Through our studies of economics, in this class, the business cycle has been the most complex, yet most fascinating topic I have ever studied. Through my studies I have found that every part of economics is linked to this cycle of ups and downs. The business cycle involves four distinct phases. In the expansion phase, or growth phase, real Gross Domestic Product (GDP) is on the rise. Inflation is stable, or down, and the majority

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    Essay Length: 298 Words / 2 Pages
    Submitted: November 28, 2011 Autor: rita
  • The Benefits and Costs of Using a Marketing Approach to Doing Business in Vietnam

    The Benefits and Costs of Using a Marketing Approach to Doing Business in Vietnam

    We cannot deny that marketing is an important part of any company. Marketing now plays a central role in the transfer of customer information into products, new services and then locate this product on the market. The new products and services is the answer of the company before the change of customer preferences and the dynamics of competition. Customer needs change, companies must innovate to satisfy and meet your needs. In order to be successful,

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    Essay Length: 349 Words / 2 Pages
    Submitted: November 29, 2011 Autor: andrey
  • Coca-Cola Marketing Strategies

    Coca-Cola Marketing Strategies

    Coca-Cola Marketing Strategies Product; In order for an organization to be successful it needs to have a well-defined marketing mix. The marketing mix consists of the four P’s; product, place, price, promotion . Product is defined as “everything, both favorable and unfavorable, that a person receives in exchange”. The Coca-Cola Company’s products consist of beverage concentrates and syrups, with the main product being the finished beverages . Coca-Cola’s products can be viewed as both business

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    Essay Length: 1,661 Words / 7 Pages
    Submitted: November 29, 2011 Autor: Yancky
  • Big Profit Makes for Bad Business

    Big Profit Makes for Bad Business

    Big Profit makes for Bad Business This year the American business magazine, Fortune 500, released the top 500 global fortunes; Wal-mart again on this list. Wal-mart has more than eight thousand, five hundred stores all over the world. Walmart began its retail operations in China in 1996 with a Supercenter and Sam's Club in Shenzhen. Neighborhood Markets soon followed, and in February 2007, Wal-mart China invested in the hypermarket chain Trust-Mart, which operates more than

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    Essay Length: 454 Words / 2 Pages
    Submitted: November 29, 2011 Autor: jon
  • Business Ethics Reflection Essay

    Business Ethics Reflection Essay

    Business Ethics Reflection Essay Many corporations in this global economy have made efforts to systematically examine the existence of the significant and reliable relationship between a corporations' competitive advantage, and the implementation of a benefit- driven social responsiveness toward communities and stakeholders. Corporate responsiveness, in most cases, is the ability of corporations to respond to constant changing of the business environment, and the activities that are integral parts of a firm's operations, which gives executives

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 29, 2011 Autor: antoni
  • Nike Company Marketing Strategy and the Differences Between Different Culture

    Nike Company Marketing Strategy and the Differences Between Different Culture

    1. Introduction It has been acknowledged, business environment has became more complex. As a result, an increasing number of companies or organisations have paid more attention on their business strategies, of which marketing strategy could be one of the most vital tactics. In addition, if companies or organisations want to get high performance in this complex environment, an excellent marketing strategy could help them to occupy a big marketing share. Furthermore, the marketing strategy also

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    Essay Length: 2,480 Words / 10 Pages
    Submitted: December 1, 2011 Autor: pisceso
  • Strengths and Weaknesses of Virt-U Inc. Business Plan

    Strengths and Weaknesses of Virt-U Inc. Business Plan

    Question 1 : Strength’s of the Business Plan The VIRT-U business model can be assessed in numerous ways. The first such assessment can be the Opportunity.The business plan clearly states that the Online apparel is a $27 billion industry and that the online service is a $368.8 billion industry. There clearly is a large if not very large opportunity for a business such as VIRT-U because more and more people are now moving towards online

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    Essay Length: 2,048 Words / 9 Pages
    Submitted: December 1, 2011 Autor: aydiat
  • Plastics Inc Business Plan Sample

    Plastics Inc Business Plan Sample

    EXECUTIVE SUMMARY Plastics Inc. Mission: To provide a solution to the cutlery dispensing issues that our food service industry that will allow for efficiencies in day to day operations across the industry in all food service venues. Plastics Inc. Vision: To build a legacy of superior customer service, with the focus being our clients and their need for more efficiency in their day to day operations in the food service industry. Overview: Plastics Inc. is

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    Essay Length: 927 Words / 4 Pages
    Submitted: December 5, 2011 Autor: seikou
  • Silver Ships - Company Overview & Strategy

    Silver Ships - Company Overview & Strategy

      COMPANY OVERVIEW & STRATEGY Silver Ships, established in 1985, is a company born out of the innovative and entrepreneurial spirit of founder Mike McCarty. For 25 years, Silver Ships has created custom designed small to medium-size vessels, competing in the military and workboat industry. To date, the company has seen great success: it has sold more than 1,500 boats, retained a strong balance sheet, and seen substantial growth. Revenues increased from $5.7 million in

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    Essay Length: 5,513 Words / 23 Pages
    Submitted: December 7, 2011 Autor: ksingh34
  • Rewards and Recognition Strategy

    Rewards and Recognition Strategy

    In a world characterized by increased global competition, and a rapidly changing business environment, companies and organization are forced to continuously reevaluate how they work. Research shows that employee compensation can account for as much as 70-80 percent of companies cost, but also show that the value of a company’s human capital can significantly affect the market value of the company. Studies also show that managers see non-monetary reward and recognition systems as very effective

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    Essay Length: 295 Words / 2 Pages
    Submitted: December 9, 2011 Autor: akhiljain019
  • Integrity in a Business

    Integrity in a Business

    Integrity in a Business In the world, nearly all of companies are always trying to find quick solutions, and focus almost entirely on financial results. However, such over emphasis on profits would make companies pursue profits with no regard for the means employed, even they own business too. Although this in not necessarily bad all the time, an equally important ingredient to business excellence is seemingly taking the back seat- business integrity. Instilling Confucian thinking

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    Essay Length: 655 Words / 3 Pages
    Submitted: December 10, 2011 Autor: ktk27
  • Coca Cola & Its Involvement with Local Business

    Coca Cola & Its Involvement with Local Business

    Global Localisation is a policy that both companies have implemented successfully. Give examples of each from the case study. Pepsi & its involvement with local business In order to progress it’s entrance into the Indian market Pepsi had selected two local partners Voltas & Punjab Agro. Pepsi products were rebranded or renamed into Lehar Pepsi and Lehar 7Up following Pepsi’s entrance into the Indian market. Foreign collaboration rules (which were extremely strict at the time)

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    Essay Length: 401 Words / 2 Pages
    Submitted: December 10, 2011 Autor: Suziwong
  • Source of New Business Idea

    Source of New Business Idea

    The first approach to start new business ideas is changing environmental trends changes. There are four trends to follow: economic trends, social trends, technologies advances, political action and regulatory changes. The economic trend is determining areas that are ripe for new business idea. When economic is strong, people are more willing to buy discretionary products and service. It is important to evaluate who has the money to spend on the new business. Also, economies trends

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    Essay Length: 493 Words / 2 Pages
    Submitted: December 10, 2011 Autor: hock0220
  • Conceptualizing a Business

    Conceptualizing a Business

    Conceptualizing a Business The Union Pacific Railroads is one of the most leading transportation companies across the United States. The railroad provides service in Mexico. The railroad covers 23 states in the western two-thirds of the country and serves many of the fastest growing U.S population and providing a safe mode of freight transportation (Union Pacific, 2011). Union Pacific franchise provides strong pricing opportunity, dependable service, and shareholders with higher return. This paper defines the

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    Essay Length: 819 Words / 4 Pages
    Submitted: December 11, 2011 Autor: barnham1
  • Globalization - International Business

    Globalization - International Business

    Social changes are taking place rapidly and it was not until recent that the words global, globalizing, globalization came into use more often and has made globalization increasingly omnipresent (Ritzer, 2009). The concept refers to the compression of the world and the intensification of consciousness of the world as a whole; which surpasses the physical borders rendering trade in the form of international business and free trade. Also, nations are moving away from self contained

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    Essay Length: 1,670 Words / 7 Pages
    Submitted: December 11, 2011 Autor: sufsid

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