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Last update: April 26, 2015
  • Hong Kong Fmcg Market Case Study

    Hong Kong Fmcg Market Case Study

    PLYMOUTH UNIVERSITY & HKUSPACE Bachelor of Science (Honours) Business Management Hong Kong FMCG Market Analysis & Product Development Beverages Category Introduction According to Maslow’s Hierarchy of Needs (A.H. Maslow, 1943), it believed that physiological needs are the basic needs from the human such as water. In this assignment I would like to choose the soft drink sub-category, because the main structure of human body is more than 70% moisture, so that it would not stop

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    Essay Length: 2,884 Words / 12 Pages
    Submitted: July 8, 2016 Autor: chan peter
  • Trung Nguyen in Hong Kong - Marketing Management

    Trung Nguyen in Hong Kong - Marketing Management

    Lam Yim Yee 4067795 Date: 23th April, 2015 BUS2205 Marketing Management Individual Written Assignment Second Term - Section 6 Tables of Contents Executive Summary Situation Analysis Marketing Focus Marketing Program 1. Executive Summary This marketing plan will illustrate our strategies on create and develop the brand Trung Nguyen in Hong Kong market for the coming five years. Trung Nguyen is a Vietnamese business group founded by Dong Le Nguyen Vu at Buno Ma Thuot –

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: October 2, 2016 Autor: Lok Wai So
  • Critically Examine the Liability of Auditors by Referring to the Leading Common Law Cases. Should Liability Reform of Auditors Be Introduced to Hong Kong?

    Critically Examine the Liability of Auditors by Referring to the Leading Common Law Cases. Should Liability Reform of Auditors Be Introduced to Hong Kong?

    Critically examine the liability of auditors by referring to the leading common law cases. Should liability reform of auditors be introduced to Hong Kong? Executive Summary For a long time in accounting industry, the unlimited liability of auditors in many places arouse much debates between parties. It is not only a controversial topic but it is one that causes concern as well. In 2012, the Hong Kong Law Society and LegCo members, the Bill was

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    Essay Length: 4,447 Words / 18 Pages
    Submitted: October 27, 2016 Autor: Betty Lau
  • Hong Kong Dragon Airlines (a)

    Hong Kong Dragon Airlines (a)

    Hong Kong Dragon Airlines (A) October 25th, 2016 WACC Analysis In order to decide what option Hong Kong Dragon Airlines should take to obtain the new engine, the discount rate is needed to figure out the NPV for the company due to this being a long-term investment. To figure out the discount rate there are numerous steps into calculating the WACC. First the cost and weight of equity and debt had to be found to

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    Essay Length: 315 Words / 2 Pages
    Submitted: November 16, 2016 Autor: Michael Joseph
  • A Statistical Review of Hong Kong Tourism

    A Statistical Review of Hong Kong Tourism

    Part 1- Data Identification Q1.1 With reference to the latest version of “A Statistical Review of Hong Kong Tourism”. Gender: overnight visitors 43% are male, 57% are female. About same day in town visitors’ gender of Hong Kong Female percentage are 54%. The percentage is less than overnight visitors 3 %.46% same day in town visitors are male. The percentage is more than overnight visitors 3%. Age: Same-day In-town Visitors 16-25 years old have 15

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    Essay Length: 455 Words / 2 Pages
    Submitted: November 16, 2016 Autor: Moriz Morizyu
  • Hong Kong Mtr

    Hong Kong Mtr

    SPD4457 Strategic Public Relations Individual Assignment Student name: Lam Kei Kwan, Delson Student number: 15002390s Group: A01D Lecturer: Dr. Sophia Tso The background of the issue The case was started in the mid of September 2015. The staffs of the MTR Corporation refused to allow a schoolgirl carrying the guzheng, which is one of the traditional Chinese musical instruments onto a train. The staffs even asked the schoolgirl to use another transport (Ejinsight, 2015). And

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: November 23, 2016 Autor: KKwan Lam
  • Evaluation of Performance of the Hong Kong and Shanghai Banking Corporation Limited from Its Financial Statements

    Evaluation of Performance of the Hong Kong and Shanghai Banking Corporation Limited from Its Financial Statements

    Bank Management and Financial Service: Class 1 Candidate name: Yan Wang Tutor: Minggui Qu Title of the project: Evaluation of performance of the Hong Kong and Shanghai Banking Corporation Limited from its financial statements Word count: 1899 1. Introduction The purpose of this report is to analyse HSBC's financial statements and evaluate its performance, according to HSBC's annual report, from 2013 to 2015. Firstly, the report introduces the basic situation of HSBC and the British

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    Essay Length: 1,868 Words / 8 Pages
    Submitted: January 8, 2017 Autor: wangyan
  • McDonald Hong Kong Case Study

    McDonald Hong Kong Case Study

    McDonald Hong Kong McBalanced Active Life style Pre Post Generic Business Level Strategy Cost Leadership Product Differentiation Theory The lowest cost of operation in the industry, driven by company efficiency, size, scale, scope and cumulative experience. (Michael and David, 1997) The process of distinguishing a product or service from others, involves differentiating from competitors' products as well as firm's own products. (Edward, 1933) McDonald Cost of Operation Labour cost: Employs part time staffs for the

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    Essay Length: 454 Words / 2 Pages
    Submitted: February 11, 2017 Autor: Mona Moby
  • Hong Kong Broad Band Network Case Study

    Hong Kong Broad Band Network Case Study

    Reaching the Summit: Hong Kong Broad Band Network (1 page) What in the core of HKBN’s talent management system? Although Hong Kong Broadband Network Limited (HKBN) entered the industry relatively late, HKBN succeeded by leveraging its Talents and technology. Especially, the company took great pride in its innovative Talent engagement policies, and the 3,080strong Talent base was the foundation of HKBN’s productivity and competitiveness. The core of HKBN’s talent management system is the people who

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    Essay Length: 443 Words / 2 Pages
    Submitted: March 17, 2017 Autor: Jaesung Choi
  • Hong Kong Umbrella Movement

    Hong Kong Umbrella Movement

    The Umbrella Revolution ../Downloads/umbrella_yellow_T.png ../Downloads/umbrella_poster3-01.png Report Maarten van den Broek 500602784 Göktan Mengi 500710624 Amsterdam University of Applied Sciences Building Partnerships in China Minor Geography, History & Politics I. Lewis Amsterdam, September 28th, 2016 ________________ Table of Contents Introduction 4 Methodology 5 Hong Kong as a British territory 6 The Treaty of Nanking 6 Hong Kong’s return to China 6 The first Chief Executive 6 2014 Demonstrations 7 Electoral System 7 2017 Elections 7 Student

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    Essay Length: 3,436 Words / 14 Pages
    Submitted: March 28, 2017 Autor: maartenmaarten
  • Capucines Cafe Hong Kong Case Study

    Capucines Cafe Hong Kong Case Study

    HONG KONG BAPTIST UNIVERSITY SCHOOL OF BUSINESS Department of Marketing 2nd Semester 2016/2017 BCom MKT (TaiPei) Field Study A Services Marketing Plan Vegan Cupcake Cafe - Capucines Prepared by: Chan Yee Man, Emily (15909778) Lui Yuen Ting, Joyce (15909921) Zhu Enyi,Jenny (15909654) Wang Lichun,Grace (15909484) Cheung Tsz Pan, Chris (15910032) Table of Contents Executive Summary 1. Company Background _ 2. Market/Situation Analysis 2.1 Swot Analysis 3. Services Marketing Strategy 3.1 Product (Core Services, Supplementary Services)

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    Essay Length: 3,544 Words / 15 Pages
    Submitted: March 30, 2017 Autor: Yuen Ting LUI
  • Comparison of Hong Kong Ocean Park and Korea Everland

    Comparison of Hong Kong Ocean Park and Korea Everland

    Comparison of Ocean Park and Everland Introduction There are lots of attractions and destinations around the world. Take Hong Kong as an example, there are already more than 50 attractions in this international city, such as Avenue of Stars, Disneyland and Ocean Park. With such tense competition, it is necessary to outstand and have the ability to attract potential customers to current customer and transfer current customer to loyalty customer. In order to have a

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    Essay Length: 6,369 Words / 26 Pages
    Submitted: April 3, 2017 Autor: 穎琪 李
  • Hong Kong - the Budget 2017

    Hong Kong - the Budget 2017

    CCN 2129 Introduction to Macroeconomics Semester Two, 2016-2017 Group Assignment Group 4 Members: 15213512A Leung Siu Wa Samuel 15099016A Chung Tsz Ip Sunny 15113144A Lau Choi Hung Rainbow 15167400A Chan Lok Fung Anson 151621A Wong Yung Leung Tommy Content Introduction------------------------------ P.3 Infrastructure---------------------------- P.3 Social Welfare-------------------------- P.6 Medical Service------------------------ P.7 Education-------------------------------- P.9 References------------------------------ P.13 ________________ Introduction The Budget 2017 was announced on 22nd February in 2017, it is worth to notice that this budget plan is

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    Essay Length: 3,205 Words / 13 Pages
    Submitted: April 24, 2017 Autor: chung sunny
  • Porter’s Diamond Model to Hong Kong’s Competitiveness with Case Study of Two Firms

    Porter’s Diamond Model to Hong Kong’s Competitiveness with Case Study of Two Firms

    G:\CBF\Management 03\For Gloria\From Vera\Plymouth_BM_PT\Promotion\HKU_Partnership_logo-01.png Plymouth University Bachelor of Science (Hons) Business Management STO300HK GLOBAL ENTERPRISE Porter’s Diamond Model to Hong Kong’s Competitiveness with Case Study of Two Firms Student Name : Yip Hoi Lun (Part Time) Plymouth University Student Number: 105916 HKU SPACE Student Number: 20037942 Date of submission : 06/26/2017 (Word Count: 2512) 1.Introduction “When it comes to Quality, Hong Kong is the best place (Cheung, 2017)!” Hong Kong has been successfully ranked 1st

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    Essay Length: 3,060 Words / 13 Pages
    Submitted: November 9, 2017 Autor: Helyippp1989
  • Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan

    Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan

    PEPPERDINE UNIVERSITY THE GEORGE L. GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT LEN RUSHFIELD FIN 667 SPRING 2018 INDIVIDUAL ASSIGNMENT CHASE’S STRATEGY FOR SYNDICATING THE HONG KONG DISNEYLAND LOAN JUNYAN KOU CWID: 100587415 1. Chase’s International Strategy Chase, as the third largest bank in United States in 1999, took a leading place in syndicated finance. Also, it took up 34% of total syndicated loans by dollar volume in the U.S. market which pronounced its dominative position

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    Essay Length: 1,850 Words / 8 Pages
    Submitted: March 28, 2018 Autor: cocojyh777
  • Hong Kong’s 759 Store

    Hong Kong’s 759 Store

    Executive Summary Main problems/ issues Starting off in 2010 as a retailer of Japanese snack foods, Hong Kong’s 9 Store chain now sells a wide range of grocery 179 store has 150+ branches and other items ranging from cart noodles to personal care products. At the beginning the business went really well, but in the recent years started going downhill, what went wrong of 9 store? The products of 9 store is selling now is

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    Essay Length: 445 Words / 2 Pages
    Submitted: May 10, 2018 Autor: Misue Yaya
  • Indian Forging Industry Analysis

    Indian Forging Industry Analysis

    Indian Forging Industry Analysis The Indian Forging Industry has emerged as a major contributor to the manufacturing sector of the Indian economy. The impact and changes in Indian Automobile Industry is directly proportional to the Indian Forging Industry, so Forging Industry is often referred as backbone to the Automobile Industry, while the automotive industry is the main customer for forgings the industry's continuous efforts in upgrading technologies and diversifying product range have enabled it to

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    Essay Length: 1,103 Words / 5 Pages
    Submitted: March 8, 2011 Autor: jon
  • Situation Analysis of Aquaculture Industry in China

    Situation Analysis of Aquaculture Industry in China

    2. Situation Analysis 2.1 Overview of Aquaculture Industry and Aqua feed market China is growing its aquaculture annually but the growth from the fisheries segment is in downward trend. The China government is favor to aquaculture segment and there are limited resources from sea catching. The aquatic product from aquaculture segment in 2008 was reported at 33,950,000 Mt compared to fisheries aquatic product of 14,650,000 Mt. (China Agriculture Ministry, 2009). The growth of aquaculture and

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    Essay Length: 1,636 Words / 7 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Strategic Management Analysis - Hong Leong Banking Group

    Strategic Management Analysis - Hong Leong Banking Group

    1.0 Introduction 1.1 Overview Globalization and rapid development in information and communication technology has resulted in continuous changes to the business and commercial world. Organizations have to create strategic moves in order to adapt and take advantages from change. According to Lamb (1984), "Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all

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    Essay Length: 1,213 Words / 5 Pages
    Submitted: March 8, 2011 Autor: peter
  • Industry and Competitor Analysis

    Industry and Competitor Analysis

    Industry analysis – business research that focuses on the potential of an industry (group of firms producing a similar product or service Competitor analysis – detailed evaluation of a firm´s competitors. INDUSTRY ANALYSIS - Answer 3 questions before pursing the idea: 1) Is the industry accessible? 2) Does the industry contain markets that are ripe for innovation or are underserved? 3) Are these positions in the industry that will avoid some of the negative attributes

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    Essay Length: 889 Words / 4 Pages
    Submitted: March 8, 2011 Autor: rita
  • Shangri-La Hotels Case Analysis

    Shangri-La Hotels Case Analysis

    Due to an anticipated higher number of travellers in the Asia Pacific region, the Singapore Tourism Board's (STB) forecasted continuous growth for the number of visitors to Singapore in 2011 following the exceptional pace set in the previous year (Channel NewsAsia, 2011). Hotels are also set to see an increase in both demand and pricing, as Advito 2010 Industry Forecast Q3 Update also predicted. The increased demand for hotels in China and Singapore will drive

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    Essay Length: 276 Words / 2 Pages
    Submitted: March 14, 2011 Autor: rita
  • Marriot Hotel Strategic Management Analysis

    Marriot Hotel Strategic Management Analysis

    Marriot Hotel strategic management analysis Worldwide known lodging company – Marriot International is famous for number of products and services they deliver to its customers. But what is that, that makes them one of the leaders in their industry and attracts both customers and employees? As it is known the combination of such important criteria as innovation, people management, social responsibility, financial performance, use of corporate assets, investment, quality of products and services make Marriott

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    Essay Length: 331 Words / 2 Pages
    Submitted: March 14, 2011 Autor: peter
  • Industry Analysis

    Industry Analysis

    Industry Analysis What is the product or service? What function does it serve? What are the channels of distribution? What is the industry size in units and currency value? How fast is growing? Are the products differentiated? Are there high exit barriers? Are there high fixed costs? These are some of the forces that determine the strength of competition among existing competitors. Who are the major competitors? What are their market shares? In other words,

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    Essay Length: 295 Words / 2 Pages
    Submitted: March 16, 2011 Autor: rita
  • Implications of Economic Decline on the Marketing Industry for Hotels

    Implications of Economic Decline on the Marketing Industry for Hotels

    The tourism Industry in has been hit very hard by the current global recession with all areas declining during 2009 and deteriorating in comparison with the previous year. Inbound and outbound tourism flows both saw double-digit decreases, while domestic tourism was also down as a lot of people cannot afford to go abroad in the present climate . These decreases had a effect on all tourism service providers as overall demand fell reductions in demand

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    Essay Length: 908 Words / 4 Pages
    Submitted: March 29, 2011 Autor: moto
  • Telecom Industry Analysis India

    Telecom Industry Analysis India

    Background of Telecom Industry Telecom landscape in India has changed completely since liberalization and monopoly in Telecom sector has been replaced by competitive regime (Oligopoly). The country's telecom market is growing rapidly and by 2010, telecom is expected to be a US$38 billion sector. Indian telecom sector is directly contributing more than 1.5 per cent GDP of the country. The Indian telecom industry is the second largest wireless market in the world. With a total

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    Essay Length: 691 Words / 3 Pages
    Submitted: April 3, 2011 Autor: rita

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