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  • Case Study: Singapore Airlines

    Case Study: Singapore Airlines

    Case Study: Singapore Airlines Being first has always been the strategic marketing mantra of Singapore Airlines (SIA). Today it is recognized as one of the world's leading international airlines having started from its humble beginnings in 1972. But being small was not an obstacle since it relied on the soft-ware of airline marketing – its service differentiation. This all began with a positioning statement which read as follows: "To present Singapore Airlines as a competent,

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    Essay Length: 375 Words / 2 Pages
    Submitted: March 15, 2011 Autor: simba
  • Reason for the Success of Air Asia as a Low Cost Airline in Southeast Asia

    Reason for the Success of Air Asia as a Low Cost Airline in Southeast Asia

    REASON FOR THE SUCCESS OF AIR ASIA AS A LOW COST AIRLINE IN SOUTHEAST ASIA PROMOTION STRATEGY 1- TAGLINE "EVERYONE CAN FLY" It has enabled almost everyone to take to the air which is confirming its tagline that is "now everyone can fly". The tagline encourages people to look forward the promotion made by Air Asia. They also really understand the power of advertisement. Usually, they take advantage during school holiday where they launch low

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: March 15, 2011 Autor: antoni
  • Industry Analysis

    Industry Analysis

    Industry Analysis What is the product or service? What function does it serve? What are the channels of distribution? What is the industry size in units and currency value? How fast is growing? Are the products differentiated? Are there high exit barriers? Are there high fixed costs? These are some of the forces that determine the strength of competition among existing competitors. Who are the major competitors? What are their market shares? In other words,

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    Essay Length: 295 Words / 2 Pages
    Submitted: March 16, 2011 Autor: rita
  • Industry Report - Pacucoa

    Industry Report - Pacucoa

    Chapter I EXECUTIVE SUMMARY Higher education in Philippines is both highly diversified and pluralistic, where private Catholic institutes, coexist with Protestant non-sectarian establishments along with public institutions due to the unique history of the Philippines. It was realized by various private educators in 1951 of the need of accreditation to enhance the quality of education through a system of standards, continuous monitoring and implementation, and self assessment done on a voluntary basis. It was envisioned

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    Essay Length: 2,052 Words / 9 Pages
    Submitted: March 16, 2011 Autor: Antonio
  • Coopers Creek and the Wine Industry in New Zealand

    Coopers Creek and the Wine Industry in New Zealand

    This case describes the growth of a medium-sized New Zealand winery- Coopers Creek. It is concerned with the changing collaborative arrangements employed by Coopers Creek to service domestic and international markets since its inception. These changes are set against the background of a small, rapidly internationalizing industry within a global market environment. Readers are encouraged to analyse Coopers Creek's value chain configuration over time in the context of the changing value system/network in order to

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    Essay Length: 5,982 Words / 24 Pages
    Submitted: March 16, 2011 Autor: rita
  • Overview of Knowledge Economy in Malaysia

    Overview of Knowledge Economy in Malaysia

    Overview of Knowledge Economy in Malaysia The knowledge economy is a term that refers either to an economy of knowledge focused on the production and management of knowledge in the frame of economic constraints, or to a knowledge-based economy. In additional, it refers to the use of knowledge technologies such as knowledge engineering and knowledge management to produce economic benefits as well as job creation. The essential difference is that in a knowledge economy, knowledge

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    Essay Length: 5,063 Words / 21 Pages
    Submitted: March 17, 2011 Autor: andrew
  • Introduction to Music Media Industry

    Introduction to Music Media Industry

    Executive Summary This report looks into the development and future within artist management and artists that have defined management as it is today. There will also be a breakdown of the contracts within the sector, along with roles for not only the artist manager, but those that work closely alongside them. It is also relevant to discuss the future of the sector and current issues that are affecting it. The bulk of the research was

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    Essay Length: 2,149 Words / 9 Pages
    Submitted: March 17, 2011 Autor: rita
  • Ryan Airline (german)

    Ryan Airline (german)

    Ryanair ist eine irische Billigfluggesellschaft mit Hauptsitz in Dublin. Nach Passagierzahlen gemessen ist sie mit 72 Millionen Reisenden im Jahr 2010 nach Lufthansa die zweitgrößte Fluggesellschaft Europas. Geschichte Das Unternehmen wurde in 1985 vom irischen Unternehmer Tony Ryan als irische Regionalfluggesellschaft gegründet und startete mit täglichen Flügen zwischen der irischen Stadt Waterford und London-Gatwick. In den folgenden Jahren versuchte die Airline ohne großen Erfolg. Die Airline blieb stark defizitär. Seit 1993 führt Michael O'Leary das

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    Essay Length: 480 Words / 2 Pages
    Submitted: March 17, 2011 Autor: rita
  • Napco Industries

    Napco Industries

    In determining whether or not Napco should start declaring cash dividends, we have analyzed carefully Napco's financial statements, industry performance and company goals. After such analysis, we have come up with the following points: • The graph on the lower left (exhibit 1) shows the trend of the average market price of Napco for the past ten years. After 1968, the company's market price continued to decline even though its EPS projected an upward trend

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    Essay Length: 397 Words / 2 Pages
    Submitted: March 19, 2011 Autor: simba
  • Statistics of the Gdp in Malaysia

    Statistics of the Gdp in Malaysia

    With the statistics of the GDP in Malaysia, it illustrates the fact that not everyone is able to afford a MPV or even a premium mini-MPV as their daily car. I strongly believe one of the inclination of a family man is to own 7 seaters MPV. Therefore, I think Perodua did this right by introducing the Perodua Alza ‘mini-MPV' to the domestic market in Malaysia. With the introduction of Alza, it helps Perodua to

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    Essay Length: 988 Words / 4 Pages
    Submitted: March 19, 2011 Autor: andrey
  • Hrm - the Inland Revenue Board Malaysia

    Hrm - the Inland Revenue Board Malaysia

    The Inland Revenue Board Malaysia (IRBM) is one of the main revenue collecting departments of the Ministry of Finance. Every year, the ministry sets a deadline for taxpayers to return their tax assessment forms and settle their taxes. However, many had to pay penalty charges for late payments and the department is faced with hundreds of millions of Ringgit Malaysia (RM) in tax arrears. To avoid the consequences of late and non-payment of taxes, many

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    Essay Length: 453 Words / 2 Pages
    Submitted: March 29, 2011 Autor: jon
  • Implications of Economic Decline on the Marketing Industry for Hotels

    Implications of Economic Decline on the Marketing Industry for Hotels

    The tourism Industry in has been hit very hard by the current global recession with all areas declining during 2009 and deteriorating in comparison with the previous year. Inbound and outbound tourism flows both saw double-digit decreases, while domestic tourism was also down as a lot of people cannot afford to go abroad in the present climate . These decreases had a effect on all tourism service providers as overall demand fell reductions in demand

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    Essay Length: 908 Words / 4 Pages
    Submitted: March 29, 2011 Autor: moto
  • China's Telecommunications Industry Case Study

    China's Telecommunications Industry Case Study

    It is important for organizations to consider the factors of their external macro-environment and internal industry anaysis before making business decisions. There are many factors affecting the strategies of firms. Indeed, environmental analysis must be continuous and feed all requirements of planning. Research by Johnson and Scholes (2002) refers an organization's external macro-environment is made up of four aspects, such as Political, Economic, Social and Technological factors (PEST). This framework is important because it focuses

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    Essay Length: 905 Words / 4 Pages
    Submitted: March 30, 2011 Autor: andrew
  • The Current Situation in the Australian Wine Industry

    The Current Situation in the Australian Wine Industry

    1. Literature Review To ensure that this research is up-to-date, a number of journals and reports were reviewed to provide an overview of the current situation in the Australian wine industry. The focus of this research is to identify and measure the significance of taxation on domestic Australian wine sales and various variables which could affect the consumption of wine in Australia. The independent variables which was identified which might be significant in effecting the

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    Essay Length: 6,327 Words / 26 Pages
    Submitted: March 30, 2011 Autor: Antonio
  • Guitar Center and the Guitar Industry

    Guitar Center and the Guitar Industry

    Guitar Center and the Guitar Industry A market which is monopolistically competitive contains many firms that produce similar goods or services but maintain some independent control over their individual price. The guitar industry is monopolistically competitive with the leading business's concentration ratio being less than seventy percent of the overall market. Excluding the many small business competitors, the leading fifty businesses compose about forty-five percent of the market. In this type of market the combined

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    Essay Length: 1,434 Words / 6 Pages
    Submitted: March 30, 2011 Autor: viki
  • Five Forces Analysis - Automobiles Industry

    Five Forces Analysis - Automobiles Industry

    FIVE FORCES ANALYSIS The automobiles industry will be analyzed taking manufacturers of passenger cars, light trucks and motorcycles as players. The key buyers will be taken as independent dealers and distributors, and manufacturers of raw materials, assembled and semi-assembled components, and providers of energy, freight and transportation as the key suppliers. Rivalry is fierce, with the industry dominated by several multinational companies. There is a great deal of brand loyalty in this industry, which reduces

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    Essay Length: 827 Words / 4 Pages
    Submitted: March 31, 2011 Autor: antoni
  • Corporate Finance --- Ana Airline

    Corporate Finance --- Ana Airline

    The ANA Airline (a noted Japanese Airline) currently sells a ticket from Hong Kong to Tokyo for $3,400. The variable cost is $2,000 per seat ticket, and the marketing operations, etc have fixed cost of $30,000,000 per yesr. Depreciation is $200,000 per year. a) How would you define break-even analysis? What is the accounting break-even of ANA Airline? How does is differs from financial break-even? Break-even analysis is a common type of scenario analysis that

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    Essay Length: 471 Words / 2 Pages
    Submitted: April 1, 2011 Autor: antoni
  • Industry Case

    Industry Case

    When Shawn Fanning dropped out of Northeastern University in January to work full-time on his idea of developing an online service that allowed Internet users to search for digital music and then share that music with other users, his parents and many of his friends were skeptical of his career choice. However, when 3,000 copies of the program had been downloaded within a few days of the program's June 1, 1999 release Fanning, nicknamed "Napster"

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    Essay Length: 284 Words / 2 Pages
    Submitted: April 2, 2011 Autor: viki
  • Marina Bay Sands (mbs) in Singapore's New Gaming Industry

    Marina Bay Sands (mbs) in Singapore's New Gaming Industry

    In August 2006, Las Vegas Sands Corp.'s wholly-owned subsidiary, Marina Bay Sands Pte Ltd entered into a development agreement with the Singapore Tourist Board to build and operate an integrated resort called the Marina Bay Sands (MBS) in Singapore. The Marina Bay Sands, is the world's second-costliest casino, after MGM Mirage's City Centre in Las Vegas at the cost of USD$5.5 billion and it has three 55-story hotel towers, a casino, an enclosed retail mall,

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    Essay Length: 2,130 Words / 9 Pages
    Submitted: April 2, 2011 Autor: peter
  • Telecom Industry Analysis India

    Telecom Industry Analysis India

    Background of Telecom Industry Telecom landscape in India has changed completely since liberalization and monopoly in Telecom sector has been replaced by competitive regime (Oligopoly). The country's telecom market is growing rapidly and by 2010, telecom is expected to be a US$38 billion sector. Indian telecom sector is directly contributing more than 1.5 per cent GDP of the country. The Indian telecom industry is the second largest wireless market in the world. With a total

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    Essay Length: 691 Words / 3 Pages
    Submitted: April 3, 2011 Autor: rita
  • Martha McCaskey - the Seleris Associates Industry Analysis Case Study

    Martha McCaskey - the Seleris Associates Industry Analysis Case Study

    Martha McCaskey The Seleris Associates Industry Analysis Case Study John Hardin Chancellor University The Jack Welch Management Institute MBA 6120/0100 Dr. Galina Pildush Abstract For the past 18 months Martha McCaskey has been an exemplary performer with high integrity and been assigned as a project leader to a crucial high profile project named Silicon 6. Upon successful completion of Silicon 6, McCaskey has been promised a promotion to group manager. McCaskey is being pressured by

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    Essay Length: 3,408 Words / 14 Pages
    Submitted: April 3, 2011 Autor: moto
  • Robert Mondavi and the Wine Industry

    Robert Mondavi and the Wine Industry

    1. Executive Summary California wine-maker Robert Mondavi has been one of the world's most innovative and high-quality producers of fine wine. He started working in the wine industry with his family, who helped guide the Robert Mondavi Winery to the strong position the company enjoys today. In fact, it has secured an impressive annual growth in earnings per share of 28% over the last 8 years. However, there have been many external forces that may

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    Essay Length: 1,327 Words / 6 Pages
    Submitted: April 4, 2011 Autor: antoni
  • Industrial Development in Visakhapatnam

    Industrial Development in Visakhapatnam

    ------Industrial development in Visakhapatnam is conspicuous to urban agglomeration and the city is located in a topographical bowl formed by two-hill ranges. A major portion of the city is within the bowl area wherein most of the industrial and commercial activities are existing and lies within a distance of 10 km from the shore of the Bay of Bengal. Due to the peculiar geographic location of city, wind movement is either eastern or western and

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: April 4, 2011 Autor: andrew
  • Southwest Airlines Operations

    Southwest Airlines Operations

    Southwest Airlines: This section intends to appraise and critique the nature and scope of airline operations. It will aim to discuss and analyse the operations an airline faces each day. It will segment the daily operations into pre-flight, in-flight and post flight operations. The airline industry has endured a long and promising history of growth and success despite having to deal with certain circumstances that compromised passenger confidence, such as the 9/11 terror plot, and

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    Essay Length: 956 Words / 4 Pages
    Submitted: April 4, 2011 Autor: jon
  • New Product, Supply Chain Risk Analysis and Assessment in the Canned Fruit Industry

    New Product, Supply Chain Risk Analysis and Assessment in the Canned Fruit Industry

    Supply chain is becoming increasingly complex, dynamic and globally dispersed which have maximized the SC vulnerability and exposures to many internal and external risks that have the potential to cause a huge distraction to a part or a complete operation of SC activities and flow. As a result, most businesses have started to realize the need for mechanism to identify and assess those risks in early stages and then manage them in the most effective

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    Essay Length: 3,930 Words / 16 Pages
    Submitted: April 4, 2011 Autor: andrey

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