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Last update: February 12, 2015
  • Magic Bus Active Tees - Campaign for Sustainability

    Magic Bus Active Tees - Campaign for Sustainability

    Amrita Mukherjee SSC 493A Summer 2010 Magic Bus Active Tees Campaign for Sustainability Index of Content 1. Preamble 3 2. The Magic of Magic Bus 6 2.1 History of Magic Bus 10 2.2 The Organization 13 2.3 Vision and Mission 18 2.4 Key Pillars of Success 20 2.5 Awards and Accolades 35 3. Magic Bus Active Tees Campaign 36 3.1 What is Magic Bus Active Tees? 36 3.2 My Group 37 3.3 My involvement 38

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    Essay Length: 5,121 Words / 21 Pages
    Submitted: January 15, 2016 Autor: amrita229
  • Advertisement Reflective Writing

    Advertisement Reflective Writing

    Reflective Writing Packard studied results of intensive research and concluded a number of effective advertisements. He states that persuasion is more effective when its appeal is directed to an emotion which is associated with a basic need such as safety. Packard called these “ hidden needs”. One of the hidden needs is self-worth. People want to be identified by others and achieve their worth. The “ self-worth” is advertising the value and attracts consumers who

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    Essay Length: 263 Words / 2 Pages
    Submitted: January 17, 2016 Autor: shenxingt
  • Application Form Against Internal Advertisement

    Application Form Against Internal Advertisement

    Application Form against Internal Advertisement (Please do not send hand written applications) Name Kunal Biswas Date of Appointment 2-Aug-12 Ticket No 613432 DOB 14-Nov-1987 Grade TM1 Date of last promotion - Division NPI Age in Years 25 Designation on joining GET Reporting to (Name & Desig) Mehga Agarwal, Manager Present Location Pantnagar II Educational Qualifications (Last three) Sr. Exam Passed Month & Year Class / Grade Main Subjects 1 B.Tech in Mechanical Engg May, 2010

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    Essay Length: 938 Words / 4 Pages
    Submitted: January 24, 2016 Autor: Kunal Biswas
  • Surf Excel Roi - Advertising Assignment

    Surf Excel Roi - Advertising Assignment

    Advertising Assignment 1(ROI) ________________ Question –Select 2 advertisements, one with high ROI and other with low ROI. High ROI AD- SURF EXCEL”DAAG ACHE HAIN” STORY LINE –The add opens with two kids brother and sister returning home from school in their school uniform. The little girl accidentally falls into a puddle of mud and her clothes get stained and the girl starts crying. Then his brother to make her happy jumps into the puddle and

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    Essay Length: 436 Words / 2 Pages
    Submitted: February 6, 2016 Autor: aksh
  • Donald Trump - Foreign Policy for His Presidential Campaign of 2015-16

    Donald Trump - Foreign Policy for His Presidential Campaign of 2015-16

    Roy Ugol FIN 3604 Term Paper I chose Donald Trump as my candidate to discuss on his foreign policy for his presidential campaign of 2015-16. The reason being that it has a lot to do with Israel and their threating countries around it, most of my family lives in Israel so what will happen there by the actions of our president means a lot to me. To begin, Trump feels that earlier in the Iraqi

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    Essay Length: 511 Words / 3 Pages
    Submitted: February 18, 2016 Autor: roybooy
  • What Are the Benefits and Dangers That Universities Face by Including Social Media in Their Marketing Campaign?

    What Are the Benefits and Dangers That Universities Face by Including Social Media in Their Marketing Campaign?

    3) What are the benefits and dangers that universities face by including social media in their marketing campaign? Social media marketing can be used to increase attendance at university games. The use of social media is increasing and has become a primarily mobile activity for young adults. According to a Pew Researcher Center study, 74% of all adults use social networking sites in 2014 (Pew Research Center, 2014). Social media offers new possibilities for people

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    Essay Length: 552 Words / 3 Pages
    Submitted: March 1, 2016 Autor: Annikannika
  • Psy 211 - Motivations in Advertising

    Psy 211 - Motivations in Advertising

    Motivations in Advertising Tyson Sylvester PSY 211 April 28, 2015 Professor Babers Motivations in Advertising The advertising community develops campaigns to motivate us into purchasing a product, regardless if we need it or not. What is it the advertising community considers when they script an ad campaign? Companies tend to focus their ad based on human emotion, engagement to the product and how the product fits into society. The commercial I chose, “Lost Dog”,

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    Essay Length: 703 Words / 3 Pages
    Submitted: March 7, 2016 Autor: sylvesterts
  • Advertisements

    Advertisements

    DISAGREE THAT ADVERTISING IS A WASTE OF MONEY Nowadays, advertisements are playing the important role of the business area. Every successful company has their unique and interesting advertisement, which can attract the customers. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase sales of their product. We cannot say it is just waste of money because they can get bigger amount of market share by advertising

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    Essay Length: 778 Words / 4 Pages
    Submitted: March 19, 2016 Autor: saihtoomyatkyaw
  • Health Campaign

    Health Campaign

    L:\CUC\MARKETING\Images & Logos\CUC landscape logo.jpg Assignment Brief Assignment Brief 204 HSC BA (hons) Public Health and Community Studies 2014 / 2015 Module Leader: Florbela Teixeira Tutor's Name: Module Title: Lifestyleand Behaviour change Assignment Number: One of two Module Code: 204 HSC Assignment Type: Academic resource DATE SET: 29/02/16 DATE DUE: % of Module Mark 40% Module Learning Outcomes 1. Analyse lifestyle behaviour in contemporary society and its impact on health and wellbeing of individuals and

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: March 20, 2016 Autor: beautiful12
  • The Role of Advertisement in Marketing

    The Role of Advertisement in Marketing

    THE ROLE OF ADVERTISEMENT IN MARKETING 2 Advertising Name: Institution: THE ROLE OF ADVERTISEMENT IN MARKETING Advertisement is a referred to the form of marketing through communication used to promote or sell something. This mostly either comes as a business product or a service. Advertising comes from the Latin word ‘ad vertere’ which means "to turn toward". Hence advertising could mean the act of creating interest towards a specific subject or idea. An adverts purpose

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    Essay Length: 675 Words / 3 Pages
    Submitted: March 29, 2016 Autor: babushka
  • The Word of Mouth Advocacy: A New Key to Advertising Effectiveness

    The Word of Mouth Advocacy: A New Key to Advertising Effectiveness

    http://ecampus.intimal.edu.my/ecampus3/images/banner.png Principles of Advertising, ADV 1100 Research Paper on the Word of Mouth Advocacy: A New Key to Advertising Effectiveness http://www.startingyourownbusinessovernight.com/images/word-of-mouth.jpg Eleena Sta Maria J14014195 A1 Submission date: 6th July 2015 Semester: June 2015 Lecturer’s name: Ms. Eizan Azira Title Word of Mouth Advocacy: A New Key to Advertising Effectiveness Author Ed Keller and Brad Fay Introduction Word of mouth is one of the social marketing methods used to get message across. Social marketing is

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    Essay Length: 1,023 Words / 5 Pages
    Submitted: April 8, 2016 Autor: sarves
  • Mkt 121 - Advertising Management - Role of Advertising

    Mkt 121 - Advertising Management - Role of Advertising

    Mark John Paul V. Cañeso MKT 121 - Advertising Management 4 - BS LM Mobile Operator, TrueMove H's 2013 video advertisement, "Giving", aims to target the emotional appeal in capturing attention of the audience and making the advertisement memorable. The video started with a young boy stealing medicine from a store for his sick mom. A kind stranger then notices the struggle of the young boy and decides to help out by paying for the

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    Essay Length: 833 Words / 4 Pages
    Submitted: April 16, 2016 Autor: Mark Caneso
  • Advertisements Do More Harm Than Benefit

    Advertisements Do More Harm Than Benefit

    Saleh Maskari Maskari of Mrs. Grifa ENGL 1005-03 04-05-14 Advertisements Do More Harm Than Benefit As technology improves, so do profit-seeking organizations. To keep up with the consumer and economic demands in our modern world, companies nowadays are using new means to advertise and sell products to the public (Manohar). The new methods are clever and interruptive, and they are strategically placed almost everywhere. The new ways of advertising can also be bad for the

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    Essay Length: 2,371 Words / 10 Pages
    Submitted: April 17, 2016 Autor: jimmy997
  • The Target Audience for This Specific Advertisement

    The Target Audience for This Specific Advertisement

    Pulgam Bharat Pulgam Mr. Schumacher Composition and Grammar 3/25/16 Black. Blue. White. Gold. Advertisements and Marketing campaigns do not always have to be product centric. Many social movements have strong marketing campaigns that can resonate with the population as a whole. The recent dilemma over a blue and gold dress attracted the attentions of millions across the globe, and the Salvation Army put a clever twist on the growing social trend by making It the

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    Essay Length: 909 Words / 4 Pages
    Submitted: April 17, 2016 Autor: bpulgam
  • World of Warcraft's "what's Your Game" Campaign

    World of Warcraft's "what's Your Game" Campaign

    About the campaign: The campaign I’m going to talk about is called “What’s your game?” – a multi-channel video campaign using 16 to 79 second videos or commercials with celebrity endorsement from various entertainment industries as representatives which includes Chuck Norris as “The Hunter”, Ozzy Osbourne as “The Dark Prince”, Mr. T as “The Night Elf ‘Mohawk’”, William Shatner as “The Shaman”, Verne Troyer as “The Mage”, Jean-Claude Van Damme as “The Troll”, Willy Torendo

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    Essay Length: 935 Words / 4 Pages
    Submitted: April 21, 2016 Autor: Icey Zhu
  • Gender Based Advertising

    Gender Based Advertising

    Agasi Guliyev Group G Writing and Information Literacy II Essay – Final draft Date: 17/ 03/ 2014 Gender-based advertising The advertisement is the promoter of trade which is a substantial advantage of modern market. People may consider ads negative and annoying, but no one will deny their contribution to the development of the advertised product. This development is really noticeable because commercials influence people's opinions and decisions so that, no matter, whether a potential buyer

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    Essay Length: 1,093 Words / 5 Pages
    Submitted: April 24, 2016 Autor: Agasee Guliyev
  • The Future of Advertisement

    The Future of Advertisement

    Wenting Lu 914903122 The Future of Advertisement Traditional display advertisings, such as banners, prerolls, and pop-ups, were most familiar with people when they surfing online. However, these ads did not attract people’s eyes any more. In 2000, the click through rate of banner ads was 9 percent, while it was 0.2 percent in 2012. That meant 99.8% of banner ads were ignored. In the near future, native advertising would become a new approach to advertising

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    Essay Length: 348 Words / 2 Pages
    Submitted: April 24, 2016 Autor: lwt94113
  • Advertising Persuasive Analysis Assignment

    Advertising Persuasive Analysis Assignment

    Butcenko Kseniia Butcenko Mary Seel 201610-ENG 111 Y05-College Writing II 15th of April 2016 Advertising Persuasive Analysis Assignment In today’s time, we come across a plethora of advertising via various mediums like Outdoor, Print, TV, and Online. If done ethically, advertising is beneficial to advertisers as well as consumers. We can learn a lot about the product. understand who the producer and why it is popular. for what social layer of society, it is intended.

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    Essay Length: 1,290 Words / 6 Pages
    Submitted: April 26, 2016 Autor: ksenikabu
  • Advertising Analysis

    Advertising Analysis

    Estefany Ramirez (ear2794) ADV 305 – Cicchirillo May 2, 2016 Advertising Analysis #2 The sixty second advertisement shows a famous actress and singer, Zendaya, promoting an acne clearing product called X Out. She serves as a sort of testimony to having the product clear out her acne. The advertisement further shows the easy process that it takes to use X Out. Zendaya is seen simply pumping the product onto her hand, washing her face with

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    Essay Length: 601 Words / 3 Pages
    Submitted: May 1, 2016 Autor: Estefany Ramirez
  • Gender Role in Advertisement

    Gender Role in Advertisement

    Gender role stereotypes in advertisement Contents 1. Introduction3 2. Literature Review 3 3. Hypothesis4 4. Research Questions4 5. Methodology5 6. Importance and contribution of study6 7. References7 1. Introduction Many people says that mass media has been playing a significant role in a modern world. The major reason is it is broadcast information in fast pace and giving entertainment to vast audiences. One of the best examples is advertising. It is not only delivering the

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    Essay Length: 1,012 Words / 5 Pages
    Submitted: May 14, 2016 Autor: serena
  • Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purduy’s Chocolates Case Study Consumer Behavior – BMKT 364 Yasaman Nourani image1.png ________________ Introduction Market demand for the chocolate-related products has been rising in the recent years. 52 percent of Americans says chocolate is their favorite flavor. (Schwarcz, 2010) Chocolate contains minerals and antioxidants that can help reduce the risk of cancer and heart disease. (Biomed, 2011) Both of these factors are in favor of this feels-good food market. The US National Confectionary Association (NCA)

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    Essay Length: 1,072 Words / 5 Pages
    Submitted: May 14, 2016 Autor: Arian Hosseinzadeh
  • The Impact of Television Advertising on Behavior of Children from Low Income Families of Pakistan

    The Impact of Television Advertising on Behavior of Children from Low Income Families of Pakistan

    Research On The Impact of Television Advertising on Behavior of Children from Low Income Families of Pakistan Submitted To: Dr. Imran Hanif Submitted By: Aymen Batool(MBKM-13-06) Aqsa Rasheed (MBKM-13-54) MBA(B&F) 6th Semester Morning E:\M.S DATA\logo.png Institute of Banking & Finance BZ University Multan Abstract: Television has become widespread media nowadays all over the world. There are thousands of channels that people watch every day. Television is source of media that is watched more as compared

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    Essay Length: 1,880 Words / 8 Pages
    Submitted: May 18, 2016 Autor: Aqsa Awan
  • Factors Influencing Social Policy Advertisement

    Factors Influencing Social Policy Advertisement

    Week 4 Factors Influencing Social Policy Advertisement Team D DeEtta Conklin * Includes a brief description of social policy The Equal Pay Act (EPA) Prohibits any pay discrimination which is based on whether you are male or female and it states that both women and men will be and must be paid equally for the same amount of equal work performed within the same establishment. With the compensation that all forms are include which are

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    Essay Length: 280 Words / 2 Pages
    Submitted: May 21, 2016 Autor: Cuddles82615
  • English for Advertising and Marketing

    English for Advertising and Marketing

    [English for Advertising and Marketing] Giwon Kim 67163 Question : Your business is a bookstore located in downtown Warsaw. You should decide your target group and their headline problem you are best suited to solve. Present your range of services, business model and a sticky strategy to promote and grow it. Adding Customer Experience Can Give Online Bookstore a Big Edge Introduction 1. Changes in Bookselling business Since the internet and online business emerged, Bookselling

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    Essay Length: 1,677 Words / 7 Pages
    Submitted: May 29, 2016 Autor: hellopretty01
  • Advertising Methods Comparsion - Network Tv and Cable Tv

    Advertising Methods Comparsion - Network Tv and Cable Tv

    Network TV and cable TV all are called TV advertising. The attractiveness of television advertising is that market can reach both local and national markets. In addition, television advertising now have two newer trends: the virtual ads and the abbreviated 15 to 30-second ads. The virtual ads like banner-type logos and brief message can be superimposed onto sports events. Another trend is abbreviated 15 or 30-second ad, which costs less to make and it is

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    Essay Length: 463 Words / 2 Pages
    Submitted: June 4, 2016 Autor: shashasha

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